Greater Innovation Through Closer Collaboration: Exploring the Impact of Business Collaboration on Innovation and Performance
Source: CMO Council
For most companies today, borderless business is far more than a statistical abstraction. It reflects a new way of doing business. In a 24x7 interconnected economy, corporations are relying more heavily on outside business partners to innovate and deliver products and services, drive critical business processes and ensure seamless experiences for customers around the world. As a result, companies of all sizes and across all industries are seeking to redesign the way they do business in order to integrate a diverse mix of suppliers, partners and vendors more tightly into the fabric of their business.