Green: The New Computing Coat Of Arms?

Getting beyond the veil of marketing to realistic goals will be challenging for IT professionals not trained to understand the complexities and interdependencies of how products, architectures, and operational processes roll up to a single green scorecard. A whole raft of consultants has sprung into action to sell everything from green computing audits to a greener way of doing business, while IT vendors are positioning products from green supercomputers to green recycled mouse pads. Although currently there's a lot more hype than science or engineering behind green computing, there's also great promise behind achieving the goals that are being articulated.