Green Versus Lean: A Green Vision for the Modern Consumer Age

Retailers and consumer packaged goods (CPG) companies are continually bombarded with "Green" messages on operations, products, and carbon footprint reduction. And "Greenwashing" - making a company or its products appear environmentally friendly, sustainable, low impact, and recyclable - is another eco-buzzword that has moved to the forefront of today's environmental dialogue. Regardless of what they are called, these sustainable and/or green behaviors, including recycling and lowering emissions and carbon footprints, are increasingly being contemplated - or required - by corporate boards, consumers and, in many cases, governmental entities.