GreenRoad IDs Most Effective Lead Gen Vehicles With Measurement Tool

Founded in 2002, GreenRoad was looking for a solution that would allow the company to send and manage multichannel lead programs. GreenRoad operates multiple lead programs-including email, search advertising, industry conferences, newsletter sponsorships, online direct advertising, direct mail, and public relations. To better manage their operations, GreenRoad selected Marketbright, a San Bruno, CA-based solution company that builds and streamlines marketing operations for B2B high tech companies. They chose Marketbright because it was the only solution that combined ease of use, quick implementation and training, and an integration with Salesforce.com-all the functionality they needed to manage the multi-channel email campaigns.