Grupo Financiero Aserta Integrates Information and Extends Operating Visibility to Its 27 Branches

In 2007, Afianzadora Aserta and Afianzadora Insurgentes joined forces to form Grupo Financiero Aserta. Grupo Financiero Aserta wanted to integrate information in a solid IT infrastructure to provide visibility throughout the organization and automate administrative processes to increase the company's competitiveness and productivity. The challenge was to centralize bond underwriting to achieve operating efficiency in authorizing bonds. The company implemented a Customer Relationship Management (CRM) application structure, enhancing information visibility throughout all 27 branches as well as integrated critical business functions, improving administrative processes while increasing the company's productivity by 5% in 18 months.