Gruppo Venco Revolutionizes CRM Program With Customer Centric Solution

Gruppo Venco wanted to adopt a Customer Relationship Management (CRM) solution that consolidates all customer information in a single dependable, constantly up-to-date source and rationalizes and integrate data in all the Group's systems, including 13,000 VAT (local tax) codes in the company's enterprise resource planning system. The challenge was to prevent duplication and gaps in the data and increase sales to active customers through cross-selling and up-selling. Gruppo Venco optimized sales processes with Oracle CRM On Demand and facilitated identification of cross-selling opportunities by giving all Group marketing departments access to data on all affiliates' customers.