Guiding Cell C To A Stronger Strategic Position

With over 4.8 million mobile subscribers, Cell C is South Africa's third-largest cellular service provider. Cell C looked to Capgemini's Telecom Media and Entertainment practice to help them diagnose the problem and formulate a solution. Led by Capgemini, a joint team of consultants and Cell C team members worked diligently to assess the market prospects and strategic options for Cell C. Working closely with the Cell C Management Team/Executive Committee, the team devised an inspiring vision and a 5-year corporate strategy to put the company back on the path to profitability and growth. The implementation of the strategy has resulted in significant EBITDA and cash flow improvement without workforce reduction.