Hanjin Shipping Uncovers Sales Opportunities With New CRM System

Since its foundation in 1977, Hanjin Shipping has grown into a global transportation and logistics company ranked in the world's top ten. In 2007, Hanjin Shipping celebrated its 30th anniversary and launched its vision for the next 10 years. As part of its Vision 2017 initiative, the company made a commitment to improve service and increase customer satisfaction. To achieve this, Hanjin Shipping replaced an ageing Customer Relationship Management (CRM) system with an Oracle Siebel CRM platform. The new system enabled the company to integrate sales and service processes and undertake in-depth customer analysis. As a result, both sales and customer service staff have a better understanding of client needs and market trends.