Healthcare 'Godmother' Regina Herzlinger Delivers MacEachern Lecture

She's been called one of healthcare's most powerful people and innovative thinkers. She's earned the label "Healthcare heretic" from The Economist for her activist stance in trying to bring market forces to bear on what she sees as an insulated and inefficient U.S. health system. And as far as Money magazine is concerned, Regina Herzlinger also wears the mantle "Godmother of consumer-driven healthcare." Herzlinger, the Nancy R. McPherson Professor of Business Administration at Harvard Business School, delivered the 2007 Malcolm T. MacEachern Memorial Lecture on Oct. 25 at the Kellogg School. The author of Market-Driven Healthcare and Consumer-Driven Healthcare, Herzlinger attracted a large audience of Kellogg students, faculty and alumni to the James L.