How A Marketing Plan Increases Your Profits: Making The Most Of Limited Time And Budgets
Source: Carolyn Frith
Business and marketing managers in small to medium-sized companies often develop marketing tactics on a just-in-time or as-needed basis. This may produce the sales and profitability results sought in the early years, but is likely not optimal. At some point sales and market share may plateau, or worse, decline. The path to greater sales and profitability is a simple, well-thought-out marketing plan.