How Can CRM Help A Small Business?

Customer Relationship Management (CRM) has a reputation for being expensive and hard to align with organizational goals. The horror stories of Enterprise level project failing miserably are legion. However, small and medium-sized enterprises (SMEs) are now waking up to the benefits of CRM technology, as they increasingly recognize that the technology can make a tangible difference to their bottom line. CRM, despite the highly publicized failures, has enabled large organizations to serve customers more intelligently, develop markets and change the way they do business delivering levels of service that were previously unthinkable.