How Consumer Goods Companies Compete On Analytics To Achieve High Performance
You have only to walk the aisles of your local supermarket or big-box retailer to get a sense of what business-to-consumer companies are up against. They're pinched from both sides - supply and demand. On the supply side, store brands offer challenge as well as opportunity in milk, moisturizer and motor oil alike. New channels add complication - consumers buying new products on the Web or watching movies on mobile phones. And the explosion in the number of brands squeezes available shelf space and margins in a broad range of product categories.