How Do You Get Your Money's Worth For PR?

Business owners large and small are looking for ways to cut expenses. So the question arises: Do I need PR? Here are a few reasons why one should say yes and feel good about the expense. PR is a cost effective alternative to advertising. Even though web ads can cost 25% of those in old-line media, advertising is expensive. And, there are so many ads one has to wonder which ones really stick. People are exposed to thousands of messages everyday: in the supermarket line, at the gas station, on websites-not to mention the ads on the radio, in the newspaper and on TV. One is faced with ad fatigue.