How IBM Supported Kika/Leiner's Branding Strategy With a Green Data Center
Source: Forrester Research
European furniture retailer kika/Leiner Group is going green. Its stores and furniture products are designed and branded to appeal to increasingly green-conscious consumers in its home country of Austria and throughout central Europe. IBM brought its Project Big Green resources - hardware, software, and services - to bear in greening kika/Leiner's data center and IT infrastructure, and it helped make green IT a pillar of the company's branding and marketing efforts.