How Measuring Key Performance Indicators Can Improve E-Commerce Strategy. Part Three
Source: Concept Marketing Group
This paper shows 2 uses of web analytics, using KPI's to serve as warnings when things are going wrong and using web analytics in conjunction with metrics to help you start thinking of your web commerce as a business. By using the warning flags as indicators of where things might go wrong you can identify problems and figure out whether your website is visitor centric enough. By exercising control over the five metrics discussed in this paper you can improve your bottom line.