How Product Returns Can Boost Sales And Profitability
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability. A customer's product return behavior is a key factor in determining their value to the company." Many firms treat customers who return products as thorns in their sides," he notes. "These firms often offer disincentives for customers to return products and/or make the product return process more difficult for a customer to complete."