How Service Providers can Achieve Market Success with New Media Services

The digital content market is becoming increasingly competitive and many new entrants are vying for digital media services business. The time is ripe for communications service providers to address opportunities in the developing media-services segment. Today, communications service providers must tap into new revenue streams while addressing a number of challenges concerning content-services strategy and infrastructure. This paper outlines how communications service providers can deploy new media services while embracing development methodologies to enhance the performance of their existing media services. This dual approach is facilitated by the Alcatel-Lucent Digital Media Store.