How To Gain Leverage

In many cases, a large degree of the leverage in a negotiation may be determined by factors beyond our control. For example, the other party might represent the more powerful company, or perhaps have more options to choose from. That doesn't mean, however, that we must surrender leverage entirely. Skillful negotiators know how to up the odds in their favor by using tactics to increase their leverage. One of the most effective ways of increasing your leverage is to take advantage of the other party's wants and needs. There are several ways of addressing the other party's wants and needs.