How To Manage Your Web And Bricks-And-Mortar Businesses
On the surface, doing business on the Internet - and in a bricks- and- mortar retail location - would seem the best of both worlds. If nothing else, no matter how your customers like to shop, a suitable option is available. But sometimes that can prove a bumpy marriage. Rather than a complementary partnership, an Internet and bricks-and-mortar store can conflict - to the detriment of your bottom line. It doesn't have to be that way. This paper provides five potential issues that can crop up when you're selling in cyberspace and in a retail location, along with some suggestions that can help promote a proper balance.