How To Think Big

The key is figuring out something you can do differently or better than everyone else out there. Or finding something that's never been done. Note that innovation, by itself, is only the beginning. Someone has not only to come up with it but also know how to take it to the market; and it has to satisfy some unmet need that exists. After all, some remember great innovations like the Sony Betamax and Quadrophonic stereo - and most don't, because they bombed spectacularly. When you think big remember: the market need drives the product or service, not the other way around. And also remember that it's not just about the soup.