How To Turn Your Expertise Into Magnetic Marketing Material
Source: Jonathan Kranz
You have something your customers desperately want... And it's not yet another brochure. Nor is it an interrupting ad or irritating promotion. It's your expertise. The insights, wisdom and plain, practical know-how you and your colleagues have accumulated in the course of doing business. As more and more customers and clients turn to the Web to research important purchasing decisions, they're looking for genuinely useful information that can help them plan, work and succeed.