HP Indigo Digital Press Transforms Marketing Services Provider
Source: Hewlett-Packard (HP)
A large, full-service commercial printer in the United States, Cedar Graphics took the commoditization of traditional print as a cue to transform its business model. Cedar Graphics/Fusion Marketing Logistics wanted to transform business model from print products provider to campaign management and integrated marketing solutions provider. Cedar Graphics/Fusion Marketing Logistics deployed HP Indigo digital presses with interlinkONE web-based solutions software.