Hybrid Web Mining Framework
Source: IOSR Journal of Engineering
With the dramatically quick and explosive growth of information available over the Internet, World Wide Web has become a powerful platform to store, disseminate and retrieve information as well as mine useful knowledge. A user interacts with the Web; there is a wide diversity of user's content they prefer and the navigational patterns they prefer, which results in needing different contents and presentations of information. To improve the Internet service quality and increase the user click rate on websites, it is necessary for a Web developer or designer to know what the user really need to do, predict which pages the user is interested in, and present the customized Web pages to the user by combining user navigational pattern data, web content data and these with website structure data.