Hyro Asia Improves Its Profile, Gets Closer to Top Accounts With Integrated CRM System

A wholly-owned subsidiary of Australian Securities Exchange-listed Hyro Limited, Hyro Asia develops and implements digital services for use across multiple channels including online, mobile, and interactive television. Hyro Asia deployed a packaged CRM solution to better dissect its revenue stream and identify customers that were unprofitable. Hyro Asia moved away from the platform and persevered with its own in-house-developed CRM system before deploying Oracle CRM On Demand over a period of two weeks in midyear 2009.