IBM Business Analytics: XO Communications

XO Communications is a US-based national communications service provider of VoIP, voice, network, carrier, wholesale, and hosted services. XO serves businesses, government, domestic and international telecommunications carriers, cable companies, content providers, and mobile wireless companies. One of the biggest business challenges for telecommunications companies is managing customer churn. In late 2008 XO's customer intelligence team evaluated analytics solutions from SAS and IBM and ultimately chose IBM Business Analytics (specifically, SPSS predictive analytics software). By using IBM Business Analytics to predict customer behavior and proactively reach out to customers with a high potential to churn, XO has been able to increase customer retention and retain subscription revenues.