IBM Case Study: Mark Anthony Group (MAG)
Based in Vancouver, BC, the Mark Anthony Group (MAG) is a privatelyheld manufacturer and distributor of fine wines, premium beer, and specialty beverages. MAG's database of SKUs and products was growing at a fast rate. They needed to focus on growing the business and increasing profitability. MAG needed to manage the immense amount of data they have and distribute the information to their widely distributed sales force in a timely manner. It deployed IBM Cognos 8 Business Intelligence for data management and reporting and IBM Cognos 8 Go! Mobile so sales reps have easy access to reports via mobile devices.