ICT Value Solutions For Large Enterprises In Line With Their Business Objectives: A Marketing Approach

The evolution of the economic milieu makes it compelling for large enterprises to be more interconnected and flexible in order to maintain a competitive edge in their respective markets. While Information and Communications Technologies (ICT) appears to be the option to leverage enterprises, there exists a lack of alignment between ICT services and businesses in general. With this in mind, this paper presents a marketing approach aimed at closing the gap between business and ICT services through ICT value solutions; thus transforming commercial relationships into strategic partnerships between Communication Service Providers (CSP) and large enterprises. This alignment will stimulate the demand of ICT services in large enterprises, transforming the services into innovation engines for the business.