Improve Mass Mailing Techniques at Your Law Firm
Source: Microsoft Tips
E-mail, in many respects, has replaced written correspondence as the preferred medium of communication in the legal community. Even so, mass mailings continue to offer one of the best ways for law firms to keep in touch with large numbers of clients on a regular basis. Paralegals, acting on behalf of attorneys, frequently send out industry alerts, holiday cards, monthly newsletters, and other similar types of information to hundreds or even thousands of clients simultaneously.