Improving The Palm Springs Airport Advertising Program

Social science and psychological research both indicate that it only takes 30 seconds to make a lasting impression. For humans, this first impression process occurs in every new situation, taking in sights, sounds, smells and other information. Once a first impression is made, it is virtually irreversible. Unfortunately, they also take in a dated, unsophisticated terminal experience, low-quality dirty taxi cabs and are exposed to a low-quality mish-mash of poorly presented, 1980s backlit advertising displays and pillar wraps.