Increased Forecast Accuracy Using SAP APO Demand Planning for Leading FMCG Giant

The client, India's leading manufacturer, distributor, and marketer of packaged Fast Moving Consumer Goods (FMCG), lacked an efficient forecasting system. Existing systems provided a conflicting and disjointed perspective to manufacturing, marketing, forecasting, and sales teams. A new system was needed to optimize demand planning. MindTree Consulting implemented an integrated SAP APO Demand Planning (DP) solution that utilized sophisticated forecasting techniques. The solution facilitated the distribution of accurate and relevant business perspective, which reduced the client's inventory costs and improved profitability.