Individual Tariffs for Mobile Services: Theoretical Framework and a Computational Case in Mobile Music

This paper introduces individual tariffs at service and content bundle level in mobile communications. It gives a theoretical framework (economic, sociological) as well as a computational game solution method. The user can be an individual or a community. Individual tariffs are decided through interactions between the user and the supplier. A numerical example from mobile music illustrates the concepts. Telecommunication industry thrived in the 20th century under economies of scale, where users paid same prices for standard services.