Innocent Drinks Expands on Integrated Intelligence

innocent wanted to optimize promotions budget to determine most profitable sales channels and maximize growth potential by responding to consumer-driven shifts in demand and leverage integrated, collaborative financial reporting, asset management, and forecasting to replicate U.K. success overseas. The challenge was to benefit from the expertise of a technology partner who can provide one-stop consultancy, implementation, and support. innocent evaluated 180 enterprise performance management solutions to replace legacy in-house developed spreadsheet-based tools and selected Oracle's Demantra Demand Management for its multidimensional data modeling, automated analytics, and synchronized enterprise-wide forecasting capabilities.