Innovation For Sustainability: Seeking Water Solutions In An Urban Environment

Organizations have been encouraged to innovate to obtain competitive advantage. Much of the understanding about innovation focuses on developing new products, new markets or new business models. The relatively recent focus on sustainability and sustainable development are beginning to align private and public organizations towards innovation for sustainability. Multiple stakeholders including companies, governments, communities and individuals investigate and experiment with sustainable practices around energy generation and use and water use. This paper focuses on initiatives related to sustainable practices around the issue of water and its use in an urban environment.