Innovations in Marketing: Optimizing the Sales Channel with Better Information

Arguably no technology is changing job functions within organizations more than analytics. Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research, business analytics is among the top five IT investment initiatives in 2012. 72% of large and midsize organizations plan to invest in business analytics in 2012. Other top investment areas include social media and mobility.