Integrated Application Helps Education Company Attain Full Customer Views

This educational products company creates merchandise, programs and services that help people tell their stories. To understand their customers completely, companies require the integration of disparate business systems. These include internal systems such as ERP software and external-facing systems such as customer portals. To improve its application integration, the company chose IBM WebSphere Cast Iron Cloud integration. The results of implementing IBM WebSphere were achieved fast time to value thanks to the "Configuration, not coding" approach to application integration, improved user productivity through a single console to track all transactions and capitalized on a reliable, flexible integration platform to perform 20 consecutive integration projects.