"Integrated" In-Store Infrastructure Management
Source: Wipro Technologies
In the age of customer centricity, the "Moment of truth" dawns when a customer meets the service that a retailer has to offer at the point of purchase. Leading retailers are responding by banking on in-store technologies such as Mobility, Self-service, and Biometrics to attract, assist, and transact with the customer. This ongoing technology redefinition of retail stores results in a new challenge - optimally managing the dynamic and heterogeneous in-store infrastructure set up. Industry figures indicate that retailers spend about 20% of IT budget in capital spend on store hardware, and another 20% in expensed spend on store hardware.