Intelligent Web Mining for Business Applications
Web mining is an interesting area of research in information technology; so many business applications have emerged from web searching to web mining. With the advent of the World Wide Web, many business applications that utilize data and text techniques to extract useful business information on the Web have evolved from Web searching. Web mining has successfully became a major component of various business processes as well as in transferring innovations from academic research into the business world. The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on one hand and the customer's option to choose from several alternatives business community has realized the necessity of intelligent marketing strategies and relationship management.