Interacted Service In Business Networks
Source: Lancaster University
This paper builds on developments within IMP research and within the literature on Service Dominant Logic and advances the idea of interacted service in business networks. Interacted service involves specific and often multiple problem-coping by, for and between business actors. The paper discusses the value of the concept of interacted service and presents an empirical illustration that involves manufacturers, retailers and consumers. The paper draws conclusions about the idea of interacted service within a network of interdependent companies and presents theoretical and managerial implications.