Interactive Advertising: A Surefire Bet

Spanish companies are more and more often putting stock in this alternative form of advertising due to the low costs involved and positive results, as well as the fact that they are completely measurable. According to an IAB-PwC study, corporate investment in interactive advertising in Spain climbed to 220.3 million Euros in the first half of 2007. That translates into a 74.5 percent gain compared to the same period last year, attesting to the continued growth of advertising investment in interactive media, which topped the other communication channels. The result also shows that companies are starting to realize the Web's potential as a recipe for advertising success.