Internet Word Of Mouth's 3 Key Cultures

Internet Word Of Mouth (IWOM) is said to offer a glimpse into the world of online consumers, acting as a pathway for marketers to connect with them. This paper explains three most compelling net cultures to pry into: net stars; net language; net literature. IWOM is the window to a vibrant, dynamic net culture that is increasingly shaping and driving the Chinese popular culture that is essential for companies to understand if they are to understand consumers.