Introduction to MarA Middleware Solution for HbbTV
Source: BS Mediasoft
MarATM is the ideal middleware solution providing a turn-key solution for HbbTV compliant and compatible terminals such as set-top-boxes and IDTVs. HbbTV (Hybrid Broadcast Broadband TV) is a major new pan-European initiative aimed at harmonizing the broadcast and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes. HbbTV compatible products which are integrated with MarATM middleware will provide the consumer with a seamless entertainment experience with the combined richness of broadcast and broadband. This entertainment experience will be delivered with the simplicity of one remote control, on one screen and with the ease of use of television that is used to.