Investing in Great Relationships: How Smarter Collaboration Can Help Retail Banks Turn Customers Into Advocates
Key to richer customer relationships is being able to offer the services and products customers need - perhaps even before they realize they need them. This is a powerful tool for turning customers into advocates, and it can be in the hands of practically every bank worker, regardless of role. How? By enhancing employees' ability to collaborate in order to access the right expertise and information when they need it.