IP Multimedia Subsystems (IMS): Restructuring an Industry

IP Multimedia Subsystems (IMS) technology and the convergence of fixed and mobile network service providers will make niche market service development, delivery and marketing faster and much less costly. In so doing, IMS will redefine communication services and how people interact with one another in a multimedia world. This fundamental change will be accompanied by major transformations to service providers' business processes. Those that embrace this technology with a solid business plan can completely restructure the industry. This paper looks at the changing needs of end users, what end users expect from their communication services, and how IMS can help service providers address these changing user expectations, quickly and cost-effectively.