Irish Life & Permanent Maximizes Business Value of Every Client Transaction With BI-Ready CRM

After deploying Siebel, market share for life and pensions products increased from 19% to 25% in five years. Siebel's ease of use and in-depth functionality ensured rapid adoption by employees but heavy customization was limiting the system's ability to scale and upgrade in a faster-paced market. Irish Life also wanted to leverage integrated, Web-based analytics, real-time tracking of key performance indicators, and interactive dashboards to capitalize on every sales opportunity. Irish Life & Permanent upgraded to Siebel 7.8 and rewrote all of its CRM processes using standard Siebel applications with no customizations.