ISPs and Ad Networks Against Botnet Ad Fraud

Botnets are a serious threat on the Internet and require huge resources to be thwarted. ISPs are in the best position to fight botnets and there are a number of recently proposed initiatives that focus on how ISPs should detect and remediate bots. However, it is very expensive for ISPs to do it alone and they would probably welcome some external funding. Among others, botnets severely affect ad networks (ANs), as botnets are increasingly used for ad fraud. Thus, ANs have an economic incentive, but they are not in the best position to fight botnet ad fraud. Consequently, ANs might be willing to subsidize the ISPs to do so.