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sales - marketing
(718 results)-
Whitepapers
The Value of Smarter Data Center Services (IDC analyst paper)
Aug 2011
While recent emphasis has been on consolidation and cost reduction, IT organizations looking to the future are developing streamlined processes and improved time-to-market. Read this white paper...
Provided by IBM
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White Papers
CRM Your Salespeople Will Love
Aug 2007
CRM can provide companies of all types and sizes with significant benefits, but only if users adopt it. Therefore, winning over users and obtaining buy-in at all management levels are crucial to...
Provided by Oracle
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Whitepapers
Business Agility Realized
Aug 2011
This executive brief provides insights through real life customer examples on how to optimize your business processes and decisions to transform your business; leverage rapid, adaptable...
Provided by IBM
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White Papers
Choosing the Best CRM for Your Organization:
Aug 2007
CRM buyers have a wealth of deployment options available to them, providing unprecedented flexibility, cost-efficiency and business value. They can opt for an on-premise packaged software...
Provided by Oracle
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Case Studies
Church & Dwight Co. Improves Trade Management Processes, Increases Efficiency
Oct 2007
Church & Dwight Co., Inc., founded in 1846, is the leading U.S producer of sodium bicarbonate, otherwise known as baking soda, a natural product that cleans and deodorizes. The company wanted to...
Provided by Oracle
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White Papers
Talent Supply Chain Management: An Alarming Look at the Mismatch Between Talent Strategies, Processes, and Corporate Objectives
Jul 2007
A recent independent survey of over 250 professional services firms has uncovered the impact of these realities on the service-oriented firm. These findings highlight significant disconnects...
Provided by SAP
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Case Studies
Financial Services Company Gains Improved Sales Performance With Easy-to-Use Solution
Jan 2008
Security Benefit is a growing financial services company with more than 790 employees. Headquartered in Topeka, Kansas, the company's outside sales team operates from remote locations nationwide....
Provided by Microsoft
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Case Studies
Sales Employees at Lebanese Insurance Company Increase Productivity by 15 Per Cent
Nov 2007
Sales employees at Lebanese insurance company AROPE were struggling to cope with an expanding customer base, which had recently hit 40,000 people. It needed a management solution that connected...
Provided by Microsoft
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Case Studies
SAP Sales Express Drives Sales Productivity and Further Growth
Nov 2007
Actemium Belgium designs and implements bespoke automation solutions for modernizing and improving the capacities of industrial sites. Actemium wanted one single, fully-integrated and manageable...
Provided by SAP
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White Papers
businessfirst: Ideas to help small companies retain their successful entrepreneurial spirit
Feb 2008
Innovation and enterprise is almost universally associated with small businesses. Typically, 95% of all innovations occur in businesses with less than 100 employees. When companies grow past this...
Provided by Oracle
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Case Studies
How Cisco IT Developed a Sales Web Portal
Dec 2007
This case study describes the deployment of an internally developed Web portal that drives sales productivity. The portal includes personalized sales and customer information, forecasting data,...
Provided by Cisco Systems
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Case Studies
JB Hi-Fi Turns Up the Volume on Sales With Innovative Mobility Solution
Dec 2007
Consumer electronics retailer JB Hi-Fi needed to overhaul the outdated and manual sales process used in stores. Inefficient methods were costing the company time, money and possibly customers. In...
Provided by Microsoft
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White Papers
Website Lead Generation for Efficient Successful Prospecting
Nov 2007
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays...
Provided by Engago Technologies
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White Papers
The Total Economic Impact of SAS Marketing Automation
Nov 2007
In April 2007, SAS Institute (SAS) commissioned Forrester Consulting to examine the total economic impact and potential Return On Investment (ROI) enterprises may realize by deploying SAS...
Provided by Forrester Research
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Podcasts
Getting Started with Oracle Fusion Human Capital Management
Sep 2011
Designed from the ground-up using the latest technology advances and incorporating the best practices gathered from Oracle's thousands of customers, Fusion Applications are 100 percent open...
Provided by Oracle
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White Papers
How do you know if your Talent Management Strategy is Creating Value (IHRIM Article)
Sep 2011
Keeping up with the speed of business is no small task. Organizations today have constant and increasing pressures from shareholders, stock analysts, customers, and employees to execute better,...
Provided by Oracle
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Case Studies
Ambu A/S Ensures Real-Time Reporting and Increases Visibility Into Sales Pipeline
Feb 2008
Ambu A/S develops, produces, and markets diagnostic and life-supporting equipment and solutions to hospitals and rescue services. Ambu A/S wanted to develop and rapidly deploy a new Customer...
Provided by Oracle
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White Papers
The Responsive Retailer: Boosting Sales by Providing Store Customers with the Information and Experience They Expect
Jan 2008
For hundreds of years, retail success has been built on one basic concept: merchandise in the right place, at the right time, at the right price. But customers want to add a killer element to that...
Provided by Avaya
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White Papers
Interactive Digital Merchandising in Retail Banking
Nov 2007
Read this paper for Avaya's exploration of retail banking trends and best practices in interactive digital merchandising and digital signage in an interview with Charles Ansley, CEO of Symon...
Provided by Avaya
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White Papers
SMS or Die: What Email Marketers Need to Know About Text-Message Campaigning
Sep 2007
Like email a decade ago, SMS, which stands for Short Message Service (aka text messaging), is a powerful new way to attract consumers. Why? Because consumers are using SMS like never before....
Provided by mobileStorm
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Case Studies
Reduced Inventory and Marketing Costs for a Leading FMCG Company Using a Profitability Analysis Engine
Jan 2008
India's largest FMCG company required an engine capable of effectively and efficiently ascertaining costs and profitability of each of its 75 brands information utilized by the client to make...
Provided by MindTree Consulting
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White Papers
Sales Performance Management in an On-Demand Secure Environment
Aug 2007
Every organization should be able to leverage industry-leading Sales Performance Management (SPM) technology to directly link company sales strategy to day-to-day and quarter-to-quarter incentive...
Provided by Callidus Software
-
White Papers
Driving Business Excellence and Innovation: Adaptable Business Solutions to Make Your Company More Agile
Jan 2008
Discover how SAP Business ByDesign, an on-demand solution designed specifically for midsize companies that want to grow profitably, enables a perpetual cycle of adaptability and innovation that...
Provided by SAP
-
White Papers
Fostering a Culture of Adaptability: Using Information Technology to Increase Your Company's Agility
Sep 2007
To achieve profitable growth, successful companies maintain a laser-sharp focus on executing a few key initiatives efficiently. Moving quickly and effectively on these initiatives requires you to...
Provided by SAP
-
Whitepapers
Steve Jobs: 10 presentation strategies
Sep 2011
While you might not have an iPod to unveil, you can still learn a lot from Steve Jobs's presentation style. This e-book reveals the strategies used by former Apple CEO Steve Jobs to deliver...
Provided by Citrix Online
-
Whitepapers
Get ahead of the curve in demand management
Nov 2007
Demand management practices in the manufacturing space are quite common but most tend to concentrate on demand planning and rely solely on forecasting needs. Get this paper by the Aberdeen Group...
Provided by IBM
-
Case Studies
Floral Goods Manufacturer Gains Time-Saving Insight With Business Software
Feb 2008
Syndicate Sales provides a range of floral hard goods products to wholesalers, supermarkets, and mass merchant retailers worldwide. To manage business-critical information, the company relied on...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Services Customer Story: NBC the Biggest Loser
Feb 2008
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC,...
Provided by Microsoft Tips
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Case Studies
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
Nov 2007
In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Customer Story: TD AMERITRADE
Nov 2007
TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment millions of investors begin following the ticker for opportunities. It...
Provided by Microsoft Tips
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Case Studies
Microsoft Online Customer Story: Jeep
Nov 2007
Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But...
Provided by Microsoft Tips
-
Case Studies
ROC Management Streamlines Accounting With Software Upgrades
Mar 2008
ROC Management had been using a dated accounting package from Streamline for its general ledger, along with Speedline software for point-of-sale operations and Tenant Pro to manage sales and...
Provided by Microsoft Tips
-
Case Studies
Apparel Stores, External Consultants, Finance, and Production Get Instant Data and Cut Steps
Feb 2008
As Tanner Companies, a 77-year-old women's apparel enterprise, grew to 1,700 consultants, 12 stores, and approached U.S.$100 million in revenues, its systems strained to track 72,000 SKUs....
Provided by Microsoft Tips
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Resource Center
Visit the Cisco Mobility Resource Center: Your source for mobility solutions
Jan 2008
Keeping employees mobile is a fact of business for many small and midsize companies. The challenge is to keep them connected, productive and collaborating when they're away from the central...
Provided by Cisco Systems
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Case Studies
Spanish Manufacturer Boosts Sales and Productivity With Business Management Tool
Mar 2008
Spanish company TECNIDOS manufactures and sources solutions for cosmetic and pharmaceutical customers. The firm's decision to consolidate multiple databases into a Microsoft Dynamics NAV 5.0...
Provided by Microsoft Tips
-
White Papers
Manage Marketing Plans to Achieve Corporate Goals
Dec 2007
At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and...
Provided by Microsoft Tips
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Whitepapers
Develop and Execute a Channel Strategy
Dec 2007
Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel...
Provided by Microsoft Tips
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White Papers
Target the Right Customers
Dec 2007
A well-defined strategy for determining which sales opportunities to pursue creates sales efficiency and success faster than any other discipline. And yet targeting the wrong customers in pursuit...
Provided by Microsoft Tips
-
White Papers
The Importance of Prospecting
Dec 2007
Potential customers come in two types: suspects and prospects. A suspect is someone who appears to fit the target market or shows some interest in one's offerings; a prospect is someone who has...
Provided by Microsoft Tips
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White Papers
Yankee Group: Software as a Service Dramatically Improves CRM Success
Feb 2008
This Yankee Group report uncovers the voice of enterprise users so that companies can buck the CRM failure rate with a clear understanding of how new on-demand services and technologies can...
Provided by Oracle
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Case Studies
Sunsweet Growers Uses Logi 8 to Distribute Business Intelligence to Sales Team
Nov 2008
Sunsweet Growers Inc. is the world's largest handler of dried tree fruits including apricots, cranberries, mangos and prunes. It needed a standard tool for accessing this data for building reports...
Provided by LogiXML
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Case Studies
Kiwibank's New Account in IBM Cognos Business Intelligence Is Gaining Dividends
Jan 2009
Kiwibank is a 100 percent New Zealand-owned and -operated bank with branches in hundreds of locations across the length and breadth of the country. It needed to achieve control over the accuracy...
Provided by IBM
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Case Studies
Steak N Shake Stirs Up Performance With an IBM Cognos System
Jul 2009
The Steak n Shake Company is a full service, casual dining restaurant open 24 hours a day. Offering made-to-order food at the speed and price of fast food, Steak n Shake is one of the oldest...
Provided by IBM
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Case Studies
Pepsi Consolidates Business Data, Reducing IT Support Costs by 25 Per Cent
Apr 2009
The Greece-based subsidiary of Pepsi Bottling Group (PBG) produces sales reports crucial to production coordination and market forecasting for the business. But the company's existing disparate IT...
Provided by Microsoft
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White Papers
Software Implementation Revolutionized
Jul 2009
As an ISV, the sales cycle is paramount. As part of the sales cycle, one often competes for key customer wins. Sure, winning deals may come down to price, but if one gets the chance to compete...
Provided by Novell
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White Papers
A Direct Marketing Framework to Facilitate Data Mining Usage for Marketers: A Case Study in Supermarket Promotions Strategy
Apr 2009
Data mining technology can detect and predict changes in customer behaviour which facilitates the effective planning of direct marketing campaigns. Most of research on data mining for direct...
Provided by Brunel University
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White Papers
The Why's and Why Not's of a Website Revamp
Jul 2009
The website is an important weapon in a company's marketing arsenal. It can perform multiple functions - establish company's online presence, showcase capabilities, generate leads and even...
Provided by Prayag Consulting
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White Papers
How Blogs, Web 2.0 and Mobile Applications Are Heating Up Marketing Communications
Jul 2008
With Web 2.0 and proliferation of mobiles, media dynamics have been completely transformed. From a scenario where companies communicated with their markets, clients and users through several...
Provided by Prayag Consulting
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Case Studies
Global Sales Experience Delivers Business Value With Microsoft Dynamics CRM and a Focus on the User Experience
Jul 2009
SMSG has more than 9,000 sales professionals in more than 100 countries around the world. While Microsoft has several hundred thousand partners and several million customers worldwide, its sales...
Provided by Microsoft
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White Papers
Accelerating Online Business Insights
Aug 2009
Written by digital marketing expert Jim Sterne, this white paper explains why current web analytics are not enough to generate desired business results and how behavioral analytics can help you...
Provided by Quantivo Corporation
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White Papers
Exploiting Behavioral Analytics Throughout Internet Sites
Aug 2009
This white paper examines how business managers at e-commerce, media and content sites are using behavioral analytics to increase revenue and lifetime value of their online audience. The paper...
Provided by Quantivo Corporation
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White Papers
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Aug 2009
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the...
Provided by Pitney Bowes
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White Papers
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
Aug 2009
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic...
Provided by Pitney Bowes
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White Papers
Winning the "Message Breakthrough" Challenge: Creating a Message Platform That Differentiates Your Product or Service
Jul 2009
Competition is fierce in a crowded marketplace. To get share of industry's business, one must develop a marketing game plan that best represents business needs and goals, and one must develop a...
Provided by g2m Group
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White Papers
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
Aug 2009
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including...
Provided by Pitney Bowes
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White Papers
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Aug 2009
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the...
Provided by Pitney Bowes
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Webcasts
Dynamics CRM Online High Five Sportswear Webcast
Aug 2008
For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to...
Provided by Microsoft
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White Papers
Microsoft Dynamics CRM - High 5 Sportswear Case Study
May 2008
High 5 Sportswear is an athletic apparel distributor based in the Pacific NW that faces the challenge of customer service reps having to blindly make decisions without having the right customer...
Provided by Microsoft
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White Papers
Website Strategy for Organisations in the Corporate Services Industry
Jul 2009
Strategy is the key to maximising return on investment online. A website should not stand alone. By integrating online with offline, as well as integrating with business systems and processes,...
Provided by bwired
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Case Studies
Dental Imaging Company Speeds Time to Market with Hosted Microsoft Solution
Sep 2008
ORBIT Imaging, Inc. provides advanced digital imaging services of the teeth, face and jaws to physicians, dentists, and dental specialists. The startup company needed to minimize their initial IT...
Provided by Microsoft
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White Papers
Business Service Efficiency: The Key to Green IT and Profitability
Mar 2009
The days of simply adding hardware to meet the growing demands of business for IT services are over. IT can no longer afford to pay the resulting energy bill. That's why Green IT has emerged as a...
Provided by BMC Software
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White Papers
Multitenant CRM Enables Rapid Deployment, Flexible Foundation for US Dynamics Field Sales Team
Oct 2008
Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with...
Provided by Microsoft
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Webcasts
Microsoft Dynamics Webcast: Increase Sales Productivity by Creating a Connected and Collaborative Sales Force (Level 100)
Sep 2008
Find out how you can get the sales solution of the future today. In this webcast, you learn how creating a connected, collaborative sales team can help you: Increase close rates by simplifying...
Provided by Microsoft
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White Papers
Beyond Power Consumption: What It Really Means to Go Green
May 2009
"Going Green" has become one of the most pervasive slogans in today's commercial marketplace. Growing awareness among policymakers, who are introducing more stringent environmental regulation and...
Provided by IDG (International Data Group)
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White Papers
CRM Guide to Eliminating Guesswork: Get Control of Your Business
May 2008
With the five steps mentioned in this white paper, one won't be wasting time on Sunday night, stitching together spreadsheet information from various reps and sales managers. CRM system will...
Provided by FrontRange Solutions
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White Papers
A Bayesian Model for Sales Forecasting at Sun Microsystems
Mar 2009
An accurate short-term forecast of product sales is vital for the smooth operation of modern supply chains, especially where the manufacture of complex products is outsourced internationally. As a...
Provided by Sun Microsystems
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White Papers
The New Economics of Customer Reach: Advanced Advertising
Apr 2009
Advanced advertising features in the trade press, articles, marketing papers, and conferences with increasing regularity. The phrase often is used so casually, and put forth with the underlying...
Provided by Sun Microsystems
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Case Studies
Solution Provider Uses Hosted Services to Secure a Significant Deal With Retail Giant
Jun 2009
CROSSMARK helps retailers reach their sales objectives. When a large retail chain issued a request for proposal to update its product demonstration program in six weeks, CROSSMARK had to find a...
Provided by Microsoft
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Case Studies
Qualitrain Express Centralizes Sales and Marketing Information and Increases Sales Closings by 20%
Jul 2009
Qualitrain Express wanted to centralize all sales information including prospects, clients, accounts, and contacts, to extend visibility and improve oversight of sales procedures and create an...
Provided by Oracle
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Case Studies
Grupo A2E de Mexico S.A. de C.V. Consolidates Sales Information and Optimizes Business Opportunities
Jun 2009
Grupo A2E de México wanted to consolidate sales information to manage and improve procedures and operations for follow-up of sales and create a secure, up-to-date database of clients, prospects,...
Provided by Oracle
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Case Studies
Sabre Holdings Improves Service to Its Airline Solutions Customers With Integrated Data
Jun 2009
Sabre Airline Solutions wanted to consolidate customer information to enable a seamless experience - from presales through service and provide employees with easy access to data and improved...
Provided by Oracle
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Case Studies
Experian QAS Leverages Siebel Sales Platform to Drive Annual Revenue Growth
May 2009
Experian QAS wanted to maximize sales effectiveness by accelerating the sales process, leveraging cross- and up-sell opportunities, and gaining real-time lead and pipeline visibility across all...
Provided by Oracle
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Case Studies
Chemical Company Gains Valuable Visibility Into Sales and Service With CRM Solution
May 2009
Arch Chemicals is a manufacturer and distributor of biocides, including treatment and performance products. The company reports approximately U.S.$1.5 billion in annual sales. Arch Chemicals is a...
Provided by Microsoft
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Case Studies
Partner Takes Advantage of Technical Sales Assistance to Secure Large Deal
Jun 2009
To initiate work on a large implementation with Hempel, a global provider of paint-based products, Microsoft Gold Certified Partner Microsolutions and its associate company, Fullscope Scandinavia,...
Provided by Microsoft
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Case Studies
Helzberg Diamonds Improves Sales Reporting, Eliminates Delays for Divisional Execs
Jun 2009
Helzberg Diamond's divisional and regional vice presidents travel frequently and visit many stores each day. Previously, to access key performance data about the stores they were visiting, the...
Provided by Microsoft
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Case Studies
Familiar Tools Help Sales Team Drive Adoption, Centralize Critical Sales Information
May 2009
Alberici is a general contractor based in St. Louis, Missouri, that generates U.S.$1.13 billion in revenue a year. Across 11 company divisions, sales staff managed customer and sales information...
Provided by Microsoft
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Case Studies
XTRA Lease Revs Up Its Reporting and Sales With Microsoft Business Intelligence
Jun 2009
St. Louis-based XTRA Lease is one of the largest trailer leasing companies in North America, renting and leasing trailers through its 80 branch locations. Instead of waiting up to six months to...
Provided by Microsoft
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Case Studies
HVAC Firm Empowers Outside Sales Team With Easy-to-Use Lead Management System
Jun 2009
Unico manufactures and sells small-duct, high-velocity heating, ventilation, and air-conditioning equipment. The company used Salesforce.com to track sales leads that it sent to its manufacturer's...
Provided by Microsoft
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Webcasts
Momentum Webcast: Unleash the Potential of Your Sales, Marketing, and Service People (Level 100)
Jun 2009
Microsoft Dynamics CRM helps teams work effectively across all departments with a complete, centralized view of customer information. This flexible, familiar solution works as a natural extension...
Provided by Microsoft
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Case Studies
EMC Insignia Experienced 20 Percent Increase in e-Commerce Sales With Google Site Search
May 2008
EMC produces a line of software and hardware products that enable small and medium businesses to store, manage, protect, and share important business information. There was previously no search...
Provided by Google
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Case Studies
Reduced Inventory and Marketing Costs for a Leading FMCG Company Using a Profitability Analysis Engine
Jan 2008
India's largest FMCG company required an engine capable of effectively and efficiently ascertaining costs and profitability of each of its 75 brands information utilized by the client to make...
Provided by MindTree Consulting
-
White Papers
Sales Performance Management in an On-Demand Secure Environment
Aug 2007
Every organization should be able to leverage industry-leading Sales Performance Management (SPM) technology to directly link company sales strategy to day-to-day and quarter-to-quarter incentive...
Provided by Callidus Software
-
White Papers
Driving Business Excellence and Innovation: Adaptable Business Solutions to Make Your Company More Agile
Jan 2008
Discover how SAP Business ByDesign, an on-demand solution designed specifically for midsize companies that want to grow profitably, enables a perpetual cycle of adaptability and innovation that...
Provided by SAP
-
White Papers
Fostering a Culture of Adaptability: Using Information Technology to Increase Your Company's Agility
Sep 2007
To achieve profitable growth, successful companies maintain a laser-sharp focus on executing a few key initiatives efficiently. Moving quickly and effectively on these initiatives requires you to...
Provided by SAP
-
Whitepapers
Steve Jobs: 10 presentation strategies
Sep 2011
While you might not have an iPod to unveil, you can still learn a lot from Steve Jobs's presentation style. This e-book reveals the strategies used by former Apple CEO Steve Jobs to deliver...
Provided by Citrix Online
-
Whitepapers
Get ahead of the curve in demand management
Nov 2007
Demand management practices in the manufacturing space are quite common but most tend to concentrate on demand planning and rely solely on forecasting needs. Get this paper by the Aberdeen Group...
Provided by IBM
-
Case Studies
Floral Goods Manufacturer Gains Time-Saving Insight With Business Software
Feb 2008
Syndicate Sales provides a range of floral hard goods products to wholesalers, supermarkets, and mass merchant retailers worldwide. To manage business-critical information, the company relied on...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Services Customer Story: NBC the Biggest Loser
Feb 2008
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC,...
Provided by Microsoft Tips
-
Case Studies
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
Nov 2007
In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Customer Story: TD AMERITRADE
Nov 2007
TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment millions of investors begin following the ticker for opportunities. It...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Customer Story: Jeep
Nov 2007
Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But...
Provided by Microsoft Tips
-
Case Studies
ROC Management Streamlines Accounting With Software Upgrades
Mar 2008
ROC Management had been using a dated accounting package from Streamline for its general ledger, along with Speedline software for point-of-sale operations and Tenant Pro to manage sales and...
Provided by Microsoft Tips
-
Case Studies
Apparel Stores, External Consultants, Finance, and Production Get Instant Data and Cut Steps
Feb 2008
As Tanner Companies, a 77-year-old women's apparel enterprise, grew to 1,700 consultants, 12 stores, and approached U.S.$100 million in revenues, its systems strained to track 72,000 SKUs....
Provided by Microsoft Tips
-
Resource Center
Visit the Cisco Mobility Resource Center: Your source for mobility solutions
Jan 2008
Keeping employees mobile is a fact of business for many small and midsize companies. The challenge is to keep them connected, productive and collaborating when they're away from the central...
Provided by Cisco Systems
-
Case Studies
Spanish Manufacturer Boosts Sales and Productivity With Business Management Tool
Mar 2008
Spanish company TECNIDOS manufactures and sources solutions for cosmetic and pharmaceutical customers. The firm's decision to consolidate multiple databases into a Microsoft Dynamics NAV 5.0...
Provided by Microsoft Tips
-
White Papers
Target Your Marketing Budget to Company Objectives
Dec 2007
Marketing budgets, especially in small and mid-sized businesses, are often arbitrarily set as either n% of planned revenue or n% over the prior year's marketing budget - without considering the...
Provided by Microsoft Tips
-
White Papers
Manage Marketing Plans to Achieve Corporate Goals
Dec 2007
At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and...
Provided by Microsoft Tips
-
Whitepapers
Develop and Execute a Channel Strategy
Dec 2007
Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel...
Provided by Microsoft Tips
-
White Papers
Target the Right Customers
Dec 2007
A well-defined strategy for determining which sales opportunities to pursue creates sales efficiency and success faster than any other discipline. And yet targeting the wrong customers in pursuit...
Provided by Microsoft Tips
-
White Papers
The Importance of Prospecting
Dec 2007
Potential customers come in two types: suspects and prospects. A suspect is someone who appears to fit the target market or shows some interest in one's offerings; a prospect is someone who has...
Provided by Microsoft Tips
-
White Papers
Yankee Group: Software as a Service Dramatically Improves CRM Success
Feb 2008
This Yankee Group report uncovers the voice of enterprise users so that companies can buck the CRM failure rate with a clear understanding of how new on-demand services and technologies can...
Provided by Oracle
-
Case Studies
Teachers Association Turns to Centralized Data Repository to Improve Member Service
Apr 2008
The California Teachers Association (CTA) serves 350,000 members. It provides a full range of offerings, including the improvement of teaching conditions, representation in the political arena,...
Provided by Microsoft Tips
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Whitepapers
Business Analytics and Optimization: The new competitive edge
Oct 2011
The discipline of analytics opens the door for businesses seeking a way to navigate the turbulence brought on by recent economic and global events. It allows them to see the world as a landscape...
Provided by IBM
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Whitepapers - Video
Becoming a Social Business video series: Doug Cox
Oct 2011
Find out the ins and outs of Social Business...
Provided by IBM
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Webcasts
An Introduction to Microsoft Dynamics CRM Online
Apr 2008
View Microsoft's Webcast to see how you can use Microsoft Dynamics CRM Online, and learn about the importance of CRM from Martha Rogers, globally recognized leader in customer strategy and...
Provided by Microsoft
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White Papers
Sales Force Automation Comparison Guide
May 2008
Inside CRM's analysts have compiled this comprehensive Comparison Guide that features the top 10 industry SFA providers. This guide offers solutions to help sales and marketing to continue to sell...
Provided by Inside CRM
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White Papers
On-Premise CRM Comparison Guide
May 2008
If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry's biggest vendors. Find out how different...
Provided by Inside CRM
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White Papers
Retail
Feb 2008
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser....
Provided by Softweb Solutions
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Whitepapers
Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions
Oct 2011
You're in the IT business because you've studied, understand and can apply the technology. However, this experience doesn't necessarily prepare you for selling solutions. When you're selling...
Provided by ConnectWise
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Whitepapers
It Pays to Specialize in a Vertical Market: How IT Solutions Providers Can Grow Through a Targeted Approach to Marketing and Sales
Oct 2011
How does a provider of managed IT services grow its business? The answer lies in the adage "jack-of-all-trades, master of none." Specialization is the key. To achieve sustainable growth, consider...
Provided by ConnectWise
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Whitepapers
5 Steps to Building Winning IT Sales Proposals
Oct 2011
"We lost the deal? What happened?" Sounds all too familiar. And what's worse is that IT business owners and sales professionals often don't know that it is not about the money . . . but the...
Provided by ConnectWise
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Case Studies
Leading Car Dealership Achieves Savings With Sales and Delivery Process Optimisation
Mar 2008
Autodrome, one of the Netherlands' leading automotive dealers, wanted to automate expensive manual processes and streamline reporting. To achieve this, it deployed a comprehensive dealership...
Provided by Microsoft
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Whitepapers
A Day in a Low Carbon Life 2012
Jun 2008
What might it be like to lead a business in 2012? This whitepaper describes a day in the life of a fictional CEO four year ahead, preparing to face market analysts. The aim is to explore the...
Provided by IBM
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Case Studies
Microsoft Dynamics CRM Online - The Norris Group Case Study
Apr 2008
At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. New anti-spamming restrictions and an unstable...
Provided by Microsoft
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Case Studies
Microsoft Dynamics CRM Online - The Linc Group Case Study
Apr 2008
The Linc Group is an international company that provides infrastructure and technical services to commercial and industrial facility clients. As a service business, building a book of clients...
Provided by Microsoft
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Case Studies
Microsoft Dynamics CRM Online - ProCurve Networking by HP Case Study
May 2008
ProCurve Networking by HP, the networking hardware division of Hewlett-Packard, is the number two Ethernet switching vendor in the world, with nearly four times the market growth rate in revenue....
Provided by Microsoft
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Case Studies
Microsoft Dynamics CRM Online - 1888-TRASHIT! Case Study
Apr 2008
1-888-TRASH-IT! wanted a CRM system that could capture, share, and use customer data specific to the company's operations to improve customer acquisition and retention. Company managers evaluated...
Provided by Microsoft
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Whitepapers
Vision Paper: Exceptional Experiences: The key to customer engagement
Oct 2011
A compelling web experience isn't everything-it's the only thing. The online world is one vast opportunity for growing your business. As the Internet continues to grow, with nearly two billion...
Provided by IBM
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Case Studies
The Power of Productivity Microsoft Dynamics® CRM Customer Showcase
Jan 2011
Microsoft Dynamics® CRM 2011 is an easy-to-use sales force automation and relationship-management system that improves the productivity of sales, service, and marketing professionals. It also...
Provided by Microsoft Dynamics
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Case Studies
How Cisco Built a Global, Cross-Functional Architecture Community
May 2011
A key element of Cisco's sales philosophy is to focus on architecture and end-to-end solutions, when appropriate, not on individual products. Their challenge is that architecture content is...
Provided by Cisco Systems
