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Whitepapers - Video
Becoming a Social Business video series: Doug Cox
Oct 2011
Find out the ins and outs of Social Business...
Provided by IBM
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White Papers
Sales Force Automation Comparison Guide
May 2008
Inside CRM's analysts have compiled this comprehensive Comparison Guide that features the top 10 industry SFA providers. This guide offers solutions to help sales and marketing to continue to sell...
Provided by Inside CRM
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White Papers
On-Premise CRM Comparison Guide
May 2008
If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry's biggest vendors. Find out how different...
Provided by Inside CRM
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White Papers
Retail
Feb 2008
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser....
Provided by Softweb Solutions
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Whitepapers
Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions
Oct 2011
You're in the IT business because you've studied, understand and can apply the technology. However, this experience doesn't necessarily prepare you for selling solutions. When you're selling...
Provided by ConnectWise
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Whitepapers
It Pays to Specialize in a Vertical Market: How IT Solutions Providers Can Grow Through a Targeted Approach to Marketing and Sales
Oct 2011
How does a provider of managed IT services grow its business? The answer lies in the adage "jack-of-all-trades, master of none." Specialization is the key. To achieve sustainable growth, consider...
Provided by ConnectWise
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Case Studies
Leading Car Dealership Achieves Savings With Sales and Delivery Process Optimisation
Mar 2008
Autodrome, one of the Netherlands' leading automotive dealers, wanted to automate expensive manual processes and streamline reporting. To achieve this, it deployed a comprehensive dealership...
Provided by Microsoft
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Whitepapers
A Day in a Low Carbon Life 2012
Jun 2008
What might it be like to lead a business in 2012? This whitepaper describes a day in the life of a fictional CEO four year ahead, preparing to face market analysts. The aim is to explore the...
Provided by IBM
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Case Studies
Microsoft Dynamics CRM Online - The Norris Group Case Study
Apr 2008
At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. New anti-spamming restrictions and an unstable...
Provided by Microsoft
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Case Studies
Microsoft Dynamics CRM Online - The Linc Group Case Study
Apr 2008
The Linc Group is an international company that provides infrastructure and technical services to commercial and industrial facility clients. As a service business, building a book of clients...
Provided by Microsoft
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Case Studies
Microsoft Dynamics CRM Online - ProCurve Networking by HP Case Study
May 2008
ProCurve Networking by HP, the networking hardware division of Hewlett-Packard, is the number two Ethernet switching vendor in the world, with nearly four times the market growth rate in revenue....
Provided by Microsoft
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Case Studies
Microsoft Dynamics CRM Online - 1888-TRASHIT! Case Study
Apr 2008
1-888-TRASH-IT! wanted a CRM system that could capture, share, and use customer data specific to the company's operations to improve customer acquisition and retention. Company managers evaluated...
Provided by Microsoft
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Whitepapers
Vision Paper: Exceptional Experiences: The key to customer engagement
Oct 2011
A compelling web experience isn't everything-it's the only thing. The online world is one vast opportunity for growing your business. As the Internet continues to grow, with nearly two billion...
Provided by IBM
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Case Studies
How Cisco Built a Global, Cross-Functional Architecture Community
May 2011
A key element of Cisco's sales philosophy is to focus on architecture and end-to-end solutions, when appropriate, not on individual products. Their challenge is that architecture content is...
Provided by Cisco Systems
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Case Studies
How Cisco Transformed Global Sales Event Into a Virtual Experience
Nov 2009
When more than 19,000 employees gathered for the four-day Cisco annual global sales meeting. Their challenge is providing high-quality audio and video and dynamic, varied content to 19,000...
Provided by Cisco Systems
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Whitepapers
Slicing Data Center Inefficiencies
Nov 2011
In this tech dossier, Slicing through Data Center Inefficiencies, you'll learn about the advantages of HP BladeSystem with Intel technology, and the technologies behind this market leading...
Provided by Hewlett-Packard (HP)
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Webcasts
July 10th: Just MASH Marketing: The Customer Reference Mashup
Jul 2008
Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on Thursday, July 10, 2008 at...
Provided by Serena Software
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Case Studies
With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction
Apr 2008
Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. Employees at 22 locations serve the needs of residential, commercial, and industrial contractors. The company...
Provided by Microsoft
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Case Studies
Agency Chooses New Technology to Drive Up Tourism and Strengthen Customer Relations
Apr 2008
The goal of South African Tourism's global employees is to increase tourism to the nation to help enhance the nation's economy. This global presence created a unique challenge: collaboration...
Provided by Microsoft
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Case Studies
NBA Basketball Team Scores With Sales Force Automation Tool
Apr 2008
The Portland Trail Blazers' organization sells tickets to 41 home basketball games as well as an estimated 250 additional events per year. With professional sports, concerts, and family events to...
Provided by Microsoft
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Podcasts
Consumerization of IT and Sophistication of Attacks
Jun 2011
In this podcast, the speaker explains how cybercriminals use marketing-like tactics to target consumers, how that can impact an organization, and how one can stay protected.
Provided by Microsoft
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Podcasts
Cybercriminals Using Marketing-Like Approaches to Target Consumers
Jun 2011
In this podcast, the speakers explain about the latest Security Intelligence Report (SIR v10) which was released by Microsoft. Volume 10 uncovers evolving threat landscape trend information from...
Provided by Microsoft
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Podcasts
How Microsoft IT Successfully Deployed Over 50,000 Windows 7 Phones
Jul 2011
Microsoft IT was responsible for supporting the first ever Windows Phone 7 company wide deployment to over 50,000 employees. Cross-company, Cross-team collaboration, planning, and focused...
Provided by Microsoft
-
Case Studies
Meritage Homes Builds Better Customer Information Into Its Business
Nov 2011
Meritage Homes Corporation aims to integrate its green philosophy in other parts of the business, including sourcing sustainable materials and designing landscapes with low water requirements....
Provided by IBM
-
Case Studies
International Rectifier Drives Sales With Global E-Learning Initiative
May 2011
International Rectifier (IR), a global manufacturer of complex and rapidly changing power management semiconductors, introduces an average of three or more major products each month. Their...
Provided by SumTotal Systems
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White Papers
CIO2CIO: Use IT to Deliver a Superior Customer Experience -- and Beat the Competition
Dec 2011
With today's challenges of the global economy and the onslaught of technologies that give consumers more information and power than ever before, it's never been more critical to business survival...
Provided by Adobe Systems
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White Papers
Adobe's Approach to Customer Experience Management
Dec 2011
The financial impact of delivering improved customer experiences is significant. Forrester estimates the annual revenue gains from improved customer experiences can range from $46M to $1.7B,...
Provided by Adobe Systems
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White Papers
Marketing Information Systems From a CPG Industry Perspective
Jul 2008
(CPG) organizations have typically invested in inward-looking information systems, such as supply chain and finance, and have shied away from market information systems. While the existing...
Provided by Investcorp
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Case Studies
Technical Sales International: Private Cloud Delivers Critical Productivity Boost for International Construction Software Provider
Oct 2011
Technical Sales International, Inc. (TSI) provides technology solutions and services to the construction industry that are designed to increase contractor profitability, productivity and...
Provided by Pay Per Cloud
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Whitepapers
Leverage the Benefits of a Shared Authentication Network to Help Drive Consumer Retention and Strengthen Competitor Differentiation
Jul 2008
This white paper introduces the concept of a shared two-factor authentication network, and discusses why a shared network for strong authentication is an essential requirement for continued...
Provided by VeriSign
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Whitepapers
Five Strategies for Reducing the High Cost of Online Consumer Authentication
Jun 2008
This whitepaper discusses the five strategies businesses can take to reduce the high costs of online consumer authentication. VeriSign suggests methods to protect brands, understand customers,...
Provided by VeriSign
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Whitepapers
A Guide to Providing Proactive Protection to Consumer Online Transactions
Aug 2008
This is a guide to help online businesses to proactively protect customers. The whitepaper discusses the impact of the continually growing number of consumers conducting business online,...
Provided by VeriSign
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White Papers
Fundamentals of Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by Catalyst SF
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White Papers
How You Market on Facebook
Mar 2008
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what...
Provided by Catalyst SF
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White Papers
SF Reports: Fundamentals of the Ad Network Industry
Jun 2008
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and...
Provided by Catalyst SF
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White Papers
Fundamentals of Marketing Through Games
Apr 2008
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game...
Provided by Catalyst SF
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White Papers
Modular Media for Sports Marketers
Jan 2008
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to...
Provided by Real Time Matrix
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White Papers
Managing Knowledge in Sales Forces
Apr 2008
When the matter of knowledge management and systems is raised in conversation with many sales managers and directors, they immediately look to the financial reporting within the company. They can...
Provided by Sales Focus International
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Case Studies
Orthofix Group Srl Improves Market Visibility and Optimizes Supply Chain Processes
Jul 2008
Orthofix Group Srl wanted to develop a single, secure, and dependable management platform for Orthofix Group companies in Europe with the ability to integrate with the corporate headquarters based...
Provided by Oracle
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Case Studies
Administaff, Inc. Centralizes Sales Processes and Improves Forecasting With CRM Solution
Jul 2008
Administaff, Inc. is a human resources outsourcing company and one of the leading Professional Employer Organizations (PEOs) in the United States. Administaff, Inc. wanted to improve sales process...
Provided by Oracle
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Webcasts
Momentum Webcast: Unleash the Potential of Your Sales, Marketing, and Service People (Level 100)
Jun 2009
Microsoft Dynamics CRM helps teams work effectively across all departments with a complete, centralized view of customer information. This flexible, familiar solution works as a natural extension...
Provided by Microsoft
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Case Studies
EMC Insignia Experienced 20 Percent Increase in e-Commerce Sales With Google Site Search
May 2008
EMC produces a line of software and hardware products that enable small and medium businesses to store, manage, protect, and share important business information. There was previously no search...
Provided by Google
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White Papers
Sales Performance Management: Maximize Profits with Comprehensive Sales Processes
Jun 2009
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases. SAP CRM empowers...
Provided by SAP
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White Papers
Get Closer to Your Best Customers: A Shift in Customer Strategies in Time of Crisis
Jun 2009
Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best support a...
Provided by SAP
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White Papers
How Do You Evaluate Which On-Demand CRM Solution Is Right for You?
Oct 2010
The three main drivers of SaaS adoption—low initial cost of ownership, speed of deployment, and low internal IT resource profile—make SaaS solutions attractive at any time, but even more so in...
Provided by Oracle
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White Papers
Web 2.0 and Sales Process Management
Jan 2009
This report discusses how Web 2.0 systems and applications can support management of sales processes.
Provided by Oracle
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White Papers
Selling through a Slump
Jan 2009
Selling is tough. Salespeople know that better than anyone. Aggressively waiting for the phone to ring doesn't work. Neither does doing the same things with double the energy. But there are things...
Provided by Oracle
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White Papers
Differentiate Your Company with Complete CRM
Jan 2009
This white paper will expand on what Oracle defines as Complete CRM - how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take...
Provided by Oracle
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White Papers
Working the Way Salespeople Work
Jan 2009
Today's economy is forcing salespeople to do more with fewer resources. And there is always an opportunity for technology to better meet the specific needs of salespeople on the front lines with...
Provided by Oracle
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White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
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White Papers
Maximising Sales Effectiveness
Feb 2009
Since it became apparent to banks that the internet was not going to render branch network and call centres obsolete, there has been a strong focus on maximising the return on investment from...
Provided by Hitachi
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White Papers
Choosing a Vendor: 8 Key Points to Consider When You Need to Outsource
Jun 2009
Even marketing departments at large companies will need to outsource some functions to firms who are more creative and resourceful in specific areas. Most of the time, this is a win-win: you...
Provided by SkillSoft
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Whitepapers
Smarter ways to make smarter products
Jun 2009
Smarter Products is about creating products that integrate into our lives, to work in a more personal way, and to adapt to our individual needs.
Provided by IBM
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Resource Center
Increasing Transparency and Accountability in Federal Performance Reporting: Lessons from the OMB Pilot Program
Jun 2009
In 2006, the Office of Management and Budget (OMB) authorized the Performance and Accountability Reporting (PAR) Pilot Program, which permitted executive branch agencies to use an alternative...
Provided by IBM
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White Papers
Increasing marketing campaign profitability with predictive analytics
Jun 2009
Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and...
Provided by SPSS
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White Papers
Applying Predictive Analytics to Physician Detailing
Jun 2009
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing...
Provided by SPSS
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Case Studies
Security Group Predicts 300 Per Cent Web Sales Increase With Next-Generation Site
Mar 2009
As a leading global fire, safety, security, and defence group operating in more than 47 countries, Westminster Group of the United Kingdom wanted to expand its business with enhanced digital...
Provided by Microsoft
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Case Studies
Subaru of America Deepens Customer Insights to Drive More Effective Marketing, Sales, and Service Activities
Apr 2009
Subaru of America, Inc. (SOA) wanted to expand insight into customer preferences and ownership lifecycles to enable more targeted segmentation and marketing and improve lead management within the...
Provided by Oracle
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Case Studies
Svenska Dagbladet AB Improves Sales and Customer Value With New IT Platform
Apr 2009
In recent years, Svenska Dagbladet AB has evolved from a daily newspaper into a large media outlet. Today, Svenska Dagbladet AB includes the printed newspaper and the Web site SvD.se, as well as...
Provided by Oracle
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Case Studies
Targeted Marketing Campaigns Result in e-Commerce Sales Spikes of Up to 500% for $450 Million Tommy Bahama
Jan 2009
Tommy Bahama has 82 retail locations that offer upscale men's and women's apparel, accessories and gifts, as well as home furnishings. Tommy Bahama barely used its CRM (customer relationship...
Provided by Epicor Software
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Case Studies
Epicor Software Case Study: Joint Service International
Dec 2007
Joint Service International (JSI) is the European licencee of O'Neill, a sports fashion company renowned for its surfing, winter sports and casual clothing. From its European headquarters in...
Provided by Epicor Software
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Case Studies
Epicor Software Case Study: United Fashions of Texas
Nov 2008
United Fashions of Texas, a San Antonio-based chain of women's apparel stores, was founded in 1976 and operates under the Melrose banner (www.melrosestore.com). To maintain its competitive...
Provided by Epicor Software
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Whitepapers
A Formal Performance Tuning Methodology: Wait-based Tuning
May 2009
Are you effectively testing an application's performance BEFORE it reaches production? If not, you're risking time, money and resources. In the Quest white paper, "A Formal Performance Tuning...
Provided by Quest Software, now a part of Dell
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Whitepapers
Effective Performance Testing in Java Environments
May 2009
When applications perform poorly so does your business. With performance testing as a best practice, you can catch code errors before they reach production. In the new Quest white paper,...
Provided by Quest Software, now a part of Dell
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Whitepapers
Performance Analysis in Eclipse
May 2009
When your Java applications aren't tested consistently - and correctly - in the development lifecycle, your Java application performance suffers. Waiting for formal performance testing in QA...
Provided by Quest Software, now a part of Dell
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White Papers
Talisma Launches Next Generation Sales Force Automation Solution by Moneycontrol.com
Jan 2009
Talisma Corporation Pvt. Ltd., a leading provider of Customer Relationship Management (CRM) solutions, announced that the availability of their next generation Sales Force Automation Solution that...
Provided by Talisma
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White Papers
Online Data Collection & Management - Part 1: Techniques for Building Intelligent Web Forms
Jun 2008
Good web response management techniques are essential for building relationships with new visitors to one's web site, especially if they want to optimize their site as a sales channel. According...
Provided by Accela Communications
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White Papers
Make Your Technology Intuitive and Profitable: How to Increase Sales While Reducing Product Returns
Mar 2009
Numerous controlled tests and successful product launches demonstrate the value of simplifying the user experience with "Easy, appliance-like" usability. The message should be clear for service...
Provided by NexAira
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Webcasts
Momentum Webcast: Grow Your Business With the Visibility to Capture More Sales Opportunities (Part 2 of 2) (Level 100)
Mar 2008
Join this informative and engaging tour of the features and benefits in the new version of Microsoft Dynamics CRM® 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful...
Provided by Microsoft Tips
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White Papers
Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Software Applications
May 2008
Businesses suffer when their people are unable to make effective use of the data in their Process Support systems. Unfortunately, this is a common challenge for firms since their existing Business...
Provided by Panopticon
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White Papers
Seven Tips for Profiting from Lean Times with CRM - Oracle
May 2009
Long before recessionary pressures gripped the economy, businesses were struggling with the challenges of an increasingly competitive sales environment. This Oracle whitepaper offers seven tips...
Provided by Oracle
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White Papers
Crafting a Strong e-Presence Through Graphic Designing
Jan 2009
Graphic designing is not all about visual representations that attracts or distracts a viewer whereas it can be utilised as a strong marketing tool. Daily the author comes across many...
Provided by Sigma Infotech
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White Papers
How to Profit From Search Engine Marketing?
Jan 2009
Search Engine Marketing or SEM as it is commonly known is the broad term used to define the activities on web which are done to promote the website through search engines. All web surfers rely on...
Provided by Sigma Infotech
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White Papers
Boost Your Sales With Search Engine Marketing Strategies
Jan 2009
Search Engine Marketing doesn't point to any specific marketing method rather it merges various technical and logical aspects, which are used to increase the popularity of website amongst search...
Provided by Sigma Infotech
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Case Studies
Marketbright Case Study: Varonis Systems
Dec 2008
Founded in 2005, Varonis Systems is the leading provider of comprehensive, actionable data-governance solutions, creating products that give organizations total visibility and control over company...
Provided by Marketbright
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Case Studies
GreenRoad IDs Most Effective Lead Gen Vehicles With Measurement Tool
Mar 2008
Founded in 2002, GreenRoad was looking for a solution that would allow the company to send and manage multichannel lead programs. GreenRoad operates multiple lead programs-including email, search...
Provided by G3 COMMUNICATIONS
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White Papers
Website Design and Online Commerce
Jan 2009
E-commerce has ruled during the last ten years and Australians are still eager to enhance the growth of this mode of business transaction. It is heartening for the companies who have already...
Provided by Sigma Infotech
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White Papers
Hunting the Skilled Web Developer
Jan 2009
To prevail better in a business, web presence is mandatory. Website developers are now offering interactive portals for e-commerce and the fact has been true, in this time of recession also web...
Provided by Sigma Infotech
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White Papers
Lead Lifecycle Management: How High Performance Marketers Are Confronting Dramatic Changes in Customer Behavior
Nov 2008
With increasing access to information on the Internet, the customer's buying process has radically changed. As a result, the rules of Business-to-Business (B2B) marketing are changing, too. Push...
Provided by MarketOne
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White Papers
Multi-Channel Marketing Hits the Wall: Evolving From Multi-Channel to True Cross-Channel Direct Marketing
Aug 2008
The number of ways in which marketers can reach out to customers and prospects has grown rapidly in the past decade as traditional channels such as outbound telephone and direct mail have been...
Provided by Neolane
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Webcasts
July 10th: Just MASH Marketing: The Customer Reference Mashup
Jul 2008
Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on Thursday, July 10, 2008 at...
Provided by Serena Software
-
Case Studies
With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction
Apr 2008
Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. Employees at 22 locations serve the needs of residential, commercial, and industrial contractors. The company...
Provided by Microsoft
-
Case Studies
Agency Chooses New Technology to Drive Up Tourism and Strengthen Customer Relations
Apr 2008
The goal of South African Tourism's global employees is to increase tourism to the nation to help enhance the nation's economy. This global presence created a unique challenge: collaboration...
Provided by Microsoft
-
Case Studies
NBA Basketball Team Scores With Sales Force Automation Tool
Apr 2008
The Portland Trail Blazers' organization sells tickets to 41 home basketball games as well as an estimated 250 additional events per year. With professional sports, concerts, and family events to...
Provided by Microsoft
-
Podcasts
Consumerization of IT and Sophistication of Attacks
Jun 2011
In this podcast, the speaker explains how cybercriminals use marketing-like tactics to target consumers, how that can impact an organization, and how one can stay protected.
Provided by Microsoft
-
Podcasts
Cybercriminals Using Marketing-Like Approaches to Target Consumers
Jun 2011
In this podcast, the speakers explain about the latest Security Intelligence Report (SIR v10) which was released by Microsoft. Volume 10 uncovers evolving threat landscape trend information from...
Provided by Microsoft
-
Podcasts
How Microsoft IT Successfully Deployed Over 50,000 Windows 7 Phones
Jul 2011
Microsoft IT was responsible for supporting the first ever Windows Phone 7 company wide deployment to over 50,000 employees. Cross-company, Cross-team collaboration, planning, and focused...
Provided by Microsoft
-
Case Studies
Meritage Homes Builds Better Customer Information Into Its Business
Nov 2011
Meritage Homes Corporation aims to integrate its green philosophy in other parts of the business, including sourcing sustainable materials and designing landscapes with low water requirements....
Provided by IBM
-
Case Studies
International Rectifier Drives Sales With Global E-Learning Initiative
May 2011
International Rectifier (IR), a global manufacturer of complex and rapidly changing power management semiconductors, introduces an average of three or more major products each month. Their...
Provided by SumTotal Systems
-
White Papers
CIO2CIO: Use IT to Deliver a Superior Customer Experience -- and Beat the Competition
Dec 2011
With today's challenges of the global economy and the onslaught of technologies that give consumers more information and power than ever before, it's never been more critical to business survival...
Provided by Adobe Systems
-
White Papers
Adobe's Approach to Customer Experience Management
Dec 2011
The financial impact of delivering improved customer experiences is significant. Forrester estimates the annual revenue gains from improved customer experiences can range from $46M to $1.7B,...
Provided by Adobe Systems
-
White Papers
Marketing Information Systems From a CPG Industry Perspective
Jul 2008
(CPG) organizations have typically invested in inward-looking information systems, such as supply chain and finance, and have shied away from market information systems. While the existing...
Provided by Investcorp
-
Case Studies
Technical Sales International: Private Cloud Delivers Critical Productivity Boost for International Construction Software Provider
Oct 2011
Technical Sales International, Inc. (TSI) provides technology solutions and services to the construction industry that are designed to increase contractor profitability, productivity and...
Provided by Pay Per Cloud
-
Whitepapers
Leverage the Benefits of a Shared Authentication Network to Help Drive Consumer Retention and Strengthen Competitor Differentiation
Jul 2008
This white paper introduces the concept of a shared two-factor authentication network, and discusses why a shared network for strong authentication is an essential requirement for continued...
Provided by VeriSign
-
Whitepapers
Five Strategies for Reducing the High Cost of Online Consumer Authentication
Jun 2008
This whitepaper discusses the five strategies businesses can take to reduce the high costs of online consumer authentication. VeriSign suggests methods to protect brands, understand customers,...
Provided by VeriSign
-
Whitepapers
A Guide to Providing Proactive Protection to Consumer Online Transactions
Aug 2008
This is a guide to help online businesses to proactively protect customers. The whitepaper discusses the impact of the continually growing number of consumers conducting business online,...
Provided by VeriSign
-
White Papers
Fundamentals of Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by Catalyst SF
-
White Papers
How You Market on Facebook
Mar 2008
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what...
Provided by Catalyst SF
-
White Papers
SF Reports: Fundamentals of the Ad Network Industry
Jun 2008
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and...
Provided by Catalyst SF
-
White Papers
Fundamentals of Marketing Through Games
Apr 2008
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game...
Provided by Catalyst SF
-
White Papers
Modular Media for Sports Marketers
Jan 2008
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to...
Provided by Real Time Matrix
-
White Papers
Managing Knowledge in Sales Forces
Apr 2008
When the matter of knowledge management and systems is raised in conversation with many sales managers and directors, they immediately look to the financial reporting within the company. They can...
Provided by Sales Focus International
-
Case Studies
Orthofix Group Srl Improves Market Visibility and Optimizes Supply Chain Processes
Jul 2008
Orthofix Group Srl wanted to develop a single, secure, and dependable management platform for Orthofix Group companies in Europe with the ability to integrate with the corporate headquarters based...
Provided by Oracle
-
Case Studies
Administaff, Inc. Centralizes Sales Processes and Improves Forecasting With CRM Solution
Jul 2008
Administaff, Inc. is a human resources outsourcing company and one of the leading Professional Employer Organizations (PEOs) in the United States. Administaff, Inc. wanted to improve sales process...
Provided by Oracle
-
Case Studies
Hanjin Shipping Uncovers Sales Opportunities With New CRM System
Jul 2008
Since its foundation in 1977, Hanjin Shipping has grown into a global transportation and logistics company ranked in the world's top ten. In 2007, Hanjin Shipping celebrated its 30th anniversary...
Provided by Oracle
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Case Studies
DSC Consulting Improves Visibility Into Customer Data and Boosts New Contract Business by 25%
Jun 2008
DSC Consulting wanted to improve visibility into sales and customer data and enhance ability to cross and up-sell by consolidating multiple sales databases into one master record. The challenge...
Provided by Oracle
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Case Studies
Gruppo Venco Revolutionizes CRM Program With Customer Centric Solution
Aug 2008
Gruppo Venco wanted to adopt a Customer Relationship Management (CRM) solution that consolidates all customer information in a single dependable, constantly up-to-date source and rationalizes and...
Provided by Oracle
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Case Studies
Online Retailer Improves Efficiency With New Operating System, Sales Jump 257 Percent
Jul 2008
Online retailer Bow.it needed an IT solution to help it keep pace with the 3,500 orders it processed each month and lay the foundation for future growth. Bow.it saw early adoption of the Windows...
Provided by Microsoft
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White Papers
Advertisement Avoidance on Internet: Can Internet Printing Help?
Jul 2008
While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on...
Provided by Hewlett-Packard
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Whitepapers
Business Analytics: Nucleus Research Note - How Analytics Makes Midsize Companies More Profitable
Jan 2012
When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this...
Provided by IBM
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Whitepapers
IBM What's Your Analytics Quotient (AQ) Quiz?
Jan 2012
An exciting new way to measure your success with analytics. It's a fact: analytics-driven organizations outperform their peers in every metric that matters. Now, there's a way to know how well...
Provided by IBM
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Whitepapers
Reporting for midsize companies: Empower your business with self-service reporting - IBM White Paper
Jan 2012
Learn the benefits of a single reporting solution that can be used by all users, for all types of reports and with all data sources.
Provided by IBM
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Whitepapers
BMR tones up its sales performance with advanced analytics Building an IBM® Cognos® Express solution with help from ProStrategy Colman - Success Story
Jan 2012
BMR tones up its sales performance with advanced analytics.
Provided by IBM
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Whitepapers
Cincinnati Zoo increases revenues by $500,000 in less than one year
Jan 2012
The Cincinnati Zoo and Botanical Garden along with the help of IBM Business Partner BrightStar increases revenues by $500,000 in less than one year after their IBM Cognos Software implementation...
Provided by IBM
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Whitepapers
Business Analytics with an IBM Business Partner
Jan 2012
Many midsize organizations decide not to invest in analytics due to misperceptions about risk and cost and their IT departments' lack of analytics-specific skill sets. Turning to partners skilled...
Provided by IBM
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Case Studies
Tire Manufacturer Drives Deeper Business Insight With Microsoft Office PerformancePoint Server 2007
May 2008
GPX International Tire Corp. represents one of the largest independent global providers of specialty "Off-the-road" tires for the agricultural, construction, materials handling and transportation...
Provided by Microsoft
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White Papers
B2B E-Marketplace Adoption in Agriculture
May 2009
The Internet provides new opportunities and challenges for agricultural product marketing. B2B E-marketplace is a model of E-commerce, which has been used to trade a wide range of goods, including...
Provided by Academy Publisher
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Presentations
Microsoft Dynamics® CRM Online
Sep 2008
Give us three minutes. See how fast you can get your people using CRM. Will you look back on this moment as the turning point? The moment when you took your customer relationship management to...
Provided by Microsoft
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White Papers
Real-Time S&op: Working to Make the Plan, Then Making the Plan Work
Dec 2011
The purpose of this paper is to discuss the technologies and business processes needed to frame a successful Sales and Operations Planning (S&OP) process. The paper discusses how to obtain the...
Provided by E2open
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Resource Center
Take your business forward with BizWiseTV
Sep 2008
Must-see videos, lively podcasts, and real-world case studies, all in one place. For independent business expertise and advice, look no further than Cisco BizWiseTV. Now covering the latest tips...
Provided by Cisco Systems
