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sales - marketing
(722 results)-
Case Studies
Entuity: Establishing a Reputation for Network Management Excellence
Jul 2008
As Entuity sells solely through channel partners in the UK it also had difficulty securing customer case studies. With the UK media's emphasis on the end user, the key PR challenge was to grab the...
Provided by Aspectus
-
Case Studies
SecurEnvoy: Creating Maximum PR Impact With Minimal Budget
Feb 2008
SecurEnvoy offers secure remote access, email and Microsoft Windows password management, all through the humble hand-set and SMS messaging. SecurEnvoy may have started a trend, but before long,...
Provided by Aspectus
-
Case Studies
DeviceLock: Standing Out in a Competitive Marketplace
Jul 2008
As protecting information assets become a major priority for private and public sector organisations the endpoint security market is getting increasingly crowded. The company needed to distinguish...
Provided by Aspectus
-
Case Studies
Famatech: Establishing Credibility for a Russian Brand in the UK Market
Feb 2008
Radmin was very well established in its native Russia, but there was little awareness of it across Europe and, as all sales were generated through its website, the company had no presence at all...
Provided by Aspectus
-
Case Studies
BT Consulting and Systems Integration: Creating Positive News From Government IT
Feb 2008
BT had signed a major partnership agreement with the City of Edinburgh Council to develop a completely new way of managing and delivering public services. At a time when government IT projects...
Provided by Aspectus
-
Case Studies
Investit - Gaining an Edge With Intelligent Insight
Feb 2008
Despite the unique nature of service suite, Investit operated in a rather crowded marketplace, with vendors, analysts and big, non-specialist firms all hoping to gain a slice of the consultancy...
Provided by Aspectus
-
Case Studies
Utilyx: Replacing Failing Agencies to Create Success
Feb 2008
Utilyx knows all about the energy business, and how organisations can manage their energy price risk. The challenge for its PR was to explain a complex issue to a whole new audience - and...
Provided by Aspectus
-
Case Studies
KWI: Turning an Unknown Name Into a World-Leading Brand
Feb 2008
KWI is one of the world's leading providers of ETRM - Energy Trading and Risk Management systems, with customers spanning the biggest names in the energy industry. Risk management is a complex...
Provided by Aspectus
-
Case Studies
The Energy Crops Company - Changing Minds About Renewable Energy
Feb 2008
Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was...
Provided by Aspectus
-
Case Studies
RLtec: Encouraging Investment by Overcoming Green Fatigue
Oct 2008
Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing...
Provided by Aspectus
-
Case Studies
TPT: Hooking Into International Stories to Break Into Top Tier Media
Nov 2008
As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and...
Provided by Aspectus
-
Case Studies
Fidessa LatentZero: From Our Smallest Client to Our Biggest
May 2008
Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from...
Provided by Aspectus
-
Case Studies
CityIQ: Launching a New Service to the City and Beyond
Feb 2008
Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procurement advice and solutions to its core client base as well as opening up...
Provided by Aspectus
-
Case Studies
Citigroup: Expanding Brand Recognition Across Europe
Feb 2008
Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It...
Provided by Aspectus
-
Case Studies
Alexander Mann Solutions: Going Beyond Recruitment in the HR Media
Feb 2008
Alexander Mann Solutions works with blue-chip companies worldwide to help them recruit, retain, and release their people efficiently and effectively. Alexander Mann Solutions was one of the...
Provided by Aspectus
-
Case Studies
Skillsarena: Taking Advantage of Current Events to Promote Technology
Feb 2008
Skillsarena is a small company with a massive market opportunity. The recruitment process can be both lengthy and costly, so getting it right first time round is absolutely essential. Although...
Provided by Aspectus
-
Case Studies
People Vision: Creating a Buzz in a Broad Range of Industries
Feb 2008
People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But the company was rapidly outgrowing this approach and it needed to make sure...
Provided by Aspectus
-
Case Studies
Temperus: Launching New Technology From Media Entrepreneur
Oct 2008
Monitoring employee activity is always a sensitive issue, and one that had already polarised the media following stories of several high-profile companies blocking access to social networking...
Provided by Aspectus
-
Case Studies
OpenHand: Using PR to Gain Market Share
Feb 2008
OpenHand software keeps organisations on the move by providing secure and flexible mobile email solutions. OpenHand operates within a saturated market, with one name dominating the field. Its...
Provided by Aspectus
-
Case Studies
Jentro: 'Empowering My World on My Mobile'
Feb 2008
Jentro provides mobile SatNav, integrated local search, social networking and other mobile experiences to customers across Europe. Jentro already had a strong presence in its native Germany and...
Provided by Aspectus
-
Case Studies
Iqua: Communicating Design and Technology With Style
Feb 2008
Iqua combines the best of Finnish mobile technology and Scandinavian design credentials in its series of Bluetooth mobile accessories. Iqua wanted to launch its products in the UK, with two...
Provided by Aspectus
-
White Papers
Break the Wasteful Daily Prep Habit: Boost Your Bottom Line Profits
Mar 2009
A significant portion of every restaurant manager's workday is spent looking for ways to lower costs and boost profits. Much of their focus is on increasing sales and improving marketing....
Provided by Compeat
-
White Papers
Analysis of the Potential of Total Quality Sales Management
Feb 2009
Total Quality Management (TQM), Six Sigma, Lean and ISO, the data-driven methodologies for eliminating defects in organizations based on standards, measurement, and repeatable processes have...
Provided by HR Chally Group
-
White Papers
Applying Total Quality Management to Sales
Feb 2009
Developing a sales team during a thriving economy is a challenge. When one adds the dynamics of the current economic challenges, it is even more important to be strategic and focused on the...
Provided by HR Chally Group
-
White Papers
Utilizing White Papers to Generate Leads and Establish Industry Prominence
Mar 2009
Now more then ever, businesses need cost effective methods to generate solid, quality leads. One has reached a day and age where the old methods of finding leads just aren't efficient. As...
Provided by Jim Lodico
-
White Papers
Appointment Scheduling: The Moment of Truth
Nov 2008
As companies continue to streamline their supply chain an area often forgotten about is the Shipping or Receiving Department even though this Department is critical to the successful flow through...
Provided by One Network Enterprises
-
White Papers
Your Message on the Move: An Introduction to Mobile Marketing and Mobile Advertising
Dec 2008
Remember when e-mail marketing was all the rage? It was marketing at its best. It cost close to nothing to send out an email. Plus, companies were able to gauge results of a campaign quickly by...
Provided by Advanced Telecom Services
-
White Papers
Choosing the Best Enterprise CRM for Complex Organizations
Dec 2008
"As many as 85% of companies that buy CRM software to automate sales efforts don't pick the right tools..." Gartner analyst Robert DeSisto Many large companies also underestimate how complex...
Provided by Inside CRM
-
White Papers
Automating the Acquisition Process with Enterprise Level CRM--Moving beyond tracking contacts and leads, tasks and activities
Oct 2007
In large companies, CRM has been great at helping you track contacts and leads, tasks and activities. But one of the most important yet challenging aspects of a complex sales, marketing and...
Provided by Inside CRM
-
Webcasts
EMC Solution for Enterprise Marketing
Apr 2008
Today's marketing departments are challenged with maintaining and increasing brand loyalty while using new and traditional marketing methods. The attendee of this webcast will learn about the...
Provided by EMC
-
Case Studies
PoliceOne Marketing Program Successfully Launches Code 3's Revolutionary New Emergency Lighting Technology and the New Defender Lightbar
Mar 2009
Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3...
Provided by Policeone.com
-
White Papers
Landing Pages 101: Best Practices for Better Conversion Rates
Aug 2008
During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To...
Provided by Marketbright
-
White Papers
Lead Generation: 8 Tips to Improve Your Company's Lead Generation
Oct 2008
According to BtoB magazine - Interactive Marketing Guide 2008, marketing professionals report spending growth for lead generation, or referrals, will increase 30.9% over last year, beating out all...
Provided by Marketbright
-
White Papers
On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider
Oct 2008
For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great...
Provided by Marketbright
-
White Papers
eDetailing in a Web2.0 World
Dec 2008
eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from...
Provided by Marketbright
-
White Papers
Multi-Channel Marketing Hits the Wall: Evolving From Multi-Channel to True Cross-Channel Direct Marketing
Aug 2008
The number of ways in which marketers can reach out to customers and prospects has grown rapidly in the past decade as traditional channels such as outbound telephone and direct mail have been...
Provided by Neolane
-
White Papers
Lead Lifecycle Management: How High Performance Marketers Are Confronting Dramatic Changes in Customer Behavior
Nov 2008
With increasing access to information on the Internet, the customer's buying process has radically changed. As a result, the rules of Business-to-Business (B2B) marketing are changing, too. Push...
Provided by MarketOne
-
White Papers
Hunting the Skilled Web Developer
Jan 2009
To prevail better in a business, web presence is mandatory. Website developers are now offering interactive portals for e-commerce and the fact has been true, in this time of recession also web...
Provided by Sigma Infotech
-
White Papers
Website Design and Online Commerce
Jan 2009
E-commerce has ruled during the last ten years and Australians are still eager to enhance the growth of this mode of business transaction. It is heartening for the companies who have already...
Provided by Sigma Infotech
-
Case Studies
GreenRoad IDs Most Effective Lead Gen Vehicles With Measurement Tool
Mar 2008
Founded in 2002, GreenRoad was looking for a solution that would allow the company to send and manage multichannel lead programs. GreenRoad operates multiple lead programs-including email, search...
Provided by G3 COMMUNICATIONS
-
White Papers
Fundamentals of Marketing Through Games
Apr 2008
While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game...
Provided by Catalyst SF
-
White Papers
SF Reports: Fundamentals of the Ad Network Industry
Jun 2008
This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and...
Provided by Catalyst SF
-
White Papers
How You Market on Facebook
Mar 2008
This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what...
Provided by Catalyst SF
-
White Papers
Fundamentals of Mobile Marketing
Apr 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by Catalyst SF
-
Whitepapers
A Guide to Providing Proactive Protection to Consumer Online Transactions
Aug 2008
This is a guide to help online businesses to proactively protect customers. The whitepaper discusses the impact of the continually growing number of consumers conducting business online,...
Provided by VeriSign
-
Whitepapers
Five Strategies for Reducing the High Cost of Online Consumer Authentication
Jun 2008
This whitepaper discusses the five strategies businesses can take to reduce the high costs of online consumer authentication. VeriSign suggests methods to protect brands, understand customers,...
Provided by VeriSign
-
Whitepapers
Leverage the Benefits of a Shared Authentication Network to Help Drive Consumer Retention and Strengthen Competitor Differentiation
Jul 2008
This white paper introduces the concept of a shared two-factor authentication network, and discusses why a shared network for strong authentication is an essential requirement for continued...
Provided by VeriSign
-
White Papers
Marketing Information Systems From a CPG Industry Perspective
Jul 2008
(CPG) organizations have typically invested in inward-looking information systems, such as supply chain and finance, and have shied away from market information systems. While the existing...
Provided by Investcorp
-
Case Studies
NBA Basketball Team Scores With Sales Force Automation Tool
Apr 2008
The Portland Trail Blazers' organization sells tickets to 41 home basketball games as well as an estimated 250 additional events per year. With professional sports, concerts, and family events to...
Provided by Microsoft
-
Case Studies
Agency Chooses New Technology to Drive Up Tourism and Strengthen Customer Relations
Apr 2008
The goal of South African Tourism's global employees is to increase tourism to the nation to help enhance the nation's economy. This global presence created a unique challenge: collaboration...
Provided by Microsoft
-
Case Studies
With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction
Apr 2008
Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. Employees at 22 locations serve the needs of residential, commercial, and industrial contractors. The company...
Provided by Microsoft
-
Webcasts
July 10th: Just MASH Marketing: The Customer Reference Mashup
Jul 2008
Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on Thursday, July 10, 2008 at...
Provided by Serena Software
-
Case Studies
Microsoft Dynamics CRM Online - 1888-TRASHIT! Case Study
Apr 2008
1-888-TRASH-IT! wanted a CRM system that could capture, share, and use customer data specific to the company's operations to improve customer acquisition and retention. Company managers evaluated...
Provided by Microsoft
-
Case Studies
Microsoft Dynamics CRM Online - ProCurve Networking by HP Case Study
May 2008
ProCurve Networking by HP, the networking hardware division of Hewlett-Packard, is the number two Ethernet switching vendor in the world, with nearly four times the market growth rate in revenue....
Provided by Microsoft
-
Case Studies
Microsoft Dynamics CRM Online - The Linc Group Case Study
Apr 2008
The Linc Group is an international company that provides infrastructure and technical services to commercial and industrial facility clients. As a service business, building a book of clients...
Provided by Microsoft
-
Case Studies
Microsoft Dynamics CRM Online - The Norris Group Case Study
Apr 2008
At California-based real estate firm The Norris Group, ten years of customer history and order data were held by an online e-mail marketing vendor. New anti-spamming restrictions and an unstable...
Provided by Microsoft
-
Whitepapers
A Day in a Low Carbon Life 2012
Jun 2008
What might it be like to lead a business in 2012? This whitepaper describes a day in the life of a fictional CEO four year ahead, preparing to face market analysts. The aim is to explore the...
Provided by IBM
-
Case Studies
Leading Car Dealership Achieves Savings With Sales and Delivery Process Optimisation
Mar 2008
Autodrome, one of the Netherlands' leading automotive dealers, wanted to automate expensive manual processes and streamline reporting. To achieve this, it deployed a comprehensive dealership...
Provided by Microsoft
-
White Papers
Retail
Feb 2008
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser....
Provided by Softweb Solutions
-
White Papers
On-Premise CRM Comparison Guide
May 2008
If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry's biggest vendors. Find out how different...
Provided by Inside CRM
-
White Papers
Sales Force Automation Comparison Guide
May 2008
Inside CRM's analysts have compiled this comprehensive Comparison Guide that features the top 10 industry SFA providers. This guide offers solutions to help sales and marketing to continue to sell...
Provided by Inside CRM
-
Webcasts
An Introduction to Microsoft Dynamics CRM Online
Apr 2008
View Microsoft's Webcast to see how you can use Microsoft Dynamics CRM Online, and learn about the importance of CRM from Martha Rogers, globally recognized leader in customer strategy and...
Provided by Microsoft
-
Case Studies
Teachers Association Turns to Centralized Data Repository to Improve Member Service
Apr 2008
The California Teachers Association (CTA) serves 350,000 members. It provides a full range of offerings, including the improvement of teaching conditions, representation in the political arena,...
Provided by Microsoft Tips
-
White Papers
Yankee Group: Software as a Service Dramatically Improves CRM Success
Feb 2008
This Yankee Group report uncovers the voice of enterprise users so that companies can buck the CRM failure rate with a clear understanding of how new on-demand services and technologies can...
Provided by Oracle
-
White Papers
The Importance of Prospecting
Dec 2007
Potential customers come in two types: suspects and prospects. A suspect is someone who appears to fit the target market or shows some interest in one's offerings; a prospect is someone who has...
Provided by Microsoft Tips
-
White Papers
Target the Right Customers
Dec 2007
A well-defined strategy for determining which sales opportunities to pursue creates sales efficiency and success faster than any other discipline. And yet targeting the wrong customers in pursuit...
Provided by Microsoft Tips
-
Whitepapers
Develop and Execute a Channel Strategy
Dec 2007
Channels are the means by which one sells products to the customers. Channel strategy helps identify those sales channels and processes that yield the highest return for one's company. Channel...
Provided by Microsoft Tips
-
White Papers
Manage Marketing Plans to Achieve Corporate Goals
Dec 2007
At many companies, marketing is perceived by those outside the marketing department as just another expense. Too often, marketing is not viewed as an investment that can grow revenue today and...
Provided by Microsoft Tips
-
White Papers
Target Your Marketing Budget to Company Objectives
Dec 2007
Marketing budgets, especially in small and mid-sized businesses, are often arbitrarily set as either n% of planned revenue or n% over the prior year's marketing budget - without considering the...
Provided by Microsoft Tips
-
Case Studies
Spanish Manufacturer Boosts Sales and Productivity With Business Management Tool
Mar 2008
Spanish company TECNIDOS manufactures and sources solutions for cosmetic and pharmaceutical customers. The firm's decision to consolidate multiple databases into a Microsoft Dynamics NAV 5.0...
Provided by Microsoft Tips
-
Resource Center
Visit the Cisco Mobility Resource Center: Your source for mobility solutions
Jan 2008
Keeping employees mobile is a fact of business for many small and midsize companies. The challenge is to keep them connected, productive and collaborating when they're away from the central...
Provided by Cisco Systems
-
Case Studies
Apparel Stores, External Consultants, Finance, and Production Get Instant Data and Cut Steps
Feb 2008
As Tanner Companies, a 77-year-old women's apparel enterprise, grew to 1,700 consultants, 12 stores, and approached U.S.$100 million in revenues, its systems strained to track 72,000 SKUs....
Provided by Microsoft Tips
-
Case Studies
ROC Management Streamlines Accounting With Software Upgrades
Mar 2008
ROC Management had been using a dated accounting package from Streamline for its general ledger, along with Speedline software for point-of-sale operations and Tenant Pro to manage sales and...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Customer Story: Jeep
Nov 2007
Over the past three decades, Millward Brown has grown to be one of the world's leading research companies. One will hear a lot of talk around the marketing water cooler about purchase drivers. But...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Customer Story: TD AMERITRADE
Nov 2007
TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment millions of investors begin following the ticker for opportunities. It...
Provided by Microsoft Tips
-
Case Studies
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
Nov 2007
In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to...
Provided by Microsoft Tips
-
Case Studies
Microsoft Online Services Customer Story: NBC the Biggest Loser
Feb 2008
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC,...
Provided by Microsoft Tips
-
Case Studies
Floral Goods Manufacturer Gains Time-Saving Insight With Business Software
Feb 2008
Syndicate Sales provides a range of floral hard goods products to wholesalers, supermarkets, and mass merchant retailers worldwide. To manage business-critical information, the company relied on...
Provided by Microsoft Tips
-
Whitepapers
Get ahead of the curve in demand management
Nov 2007
Demand management practices in the manufacturing space are quite common but most tend to concentrate on demand planning and rely solely on forecasting needs. Get this paper by the Aberdeen Group...
Provided by IBM
-
Whitepapers
Fostering a Culture of Adaptability: Using Information Technology to Increase Your Company's Agility
Sep 2007
To achieve profitable growth, successful companies maintain a laser-sharp focus on executing a few key initiatives efficiently. Moving quickly and effectively on these initiatives requires you to...
Provided by SAP
-
Case Studies
KWI: Turning an Unknown Name Into a World-Leading Brand
Feb 2008
KWI is one of the world's leading providers of ETRM - Energy Trading and Risk Management systems, with customers spanning the biggest names in the energy industry. Risk management is a complex...
Provided by Aspectus
-
Case Studies
The Energy Crops Company - Changing Minds About Renewable Energy
Feb 2008
Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was...
Provided by Aspectus
-
Case Studies
RLtec: Encouraging Investment by Overcoming Green Fatigue
Oct 2008
Cleantech company, RLtec, wanted to launch its dynamic demand technology, and had to introduce a complicated technology and explain complex ideas to a non-expert audience to support its ongoing...
Provided by Aspectus
-
Case Studies
TPT: Hooking Into International Stories to Break Into Top Tier Media
Nov 2008
As an ETRM vendor, Triple Point was operating in a crowded market. As a provider of integrated commodity trading solutions that were able to rise to the challenges of biofuels, carbon markets and...
Provided by Aspectus
-
Case Studies
Fidessa LatentZero: From Our Smallest Client to Our Biggest
May 2008
Fidessa LatentZero sits at the heart of the complex world of asset management. In years that Aspectus and Fidessa LatentZero have been working together, the company has seen dramatic changes: from...
Provided by Aspectus
-
Case Studies
CityIQ: Launching a New Service to the City and Beyond
Feb 2008
Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procurement advice and solutions to its core client base as well as opening up...
Provided by Aspectus
-
Case Studies
Citigroup: Expanding Brand Recognition Across Europe
Feb 2008
Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It...
Provided by Aspectus
-
Case Studies
Alexander Mann Solutions: Going Beyond Recruitment in the HR Media
Feb 2008
Alexander Mann Solutions works with blue-chip companies worldwide to help them recruit, retain, and release their people efficiently and effectively. Alexander Mann Solutions was one of the...
Provided by Aspectus
-
Case Studies
Skillsarena: Taking Advantage of Current Events to Promote Technology
Feb 2008
Skillsarena is a small company with a massive market opportunity. The recruitment process can be both lengthy and costly, so getting it right first time round is absolutely essential. Although...
Provided by Aspectus
-
Case Studies
People Vision: Creating a Buzz in a Broad Range of Industries
Feb 2008
People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But the company was rapidly outgrowing this approach and it needed to make sure...
Provided by Aspectus
-
Case Studies
Temperus: Launching New Technology From Media Entrepreneur
Oct 2008
Monitoring employee activity is always a sensitive issue, and one that had already polarised the media following stories of several high-profile companies blocking access to social networking...
Provided by Aspectus
-
Case Studies
OpenHand: Using PR to Gain Market Share
Feb 2008
OpenHand software keeps organisations on the move by providing secure and flexible mobile email solutions. OpenHand operates within a saturated market, with one name dominating the field. Its...
Provided by Aspectus
-
Case Studies
Jentro: 'Empowering My World on My Mobile'
Feb 2008
Jentro provides mobile SatNav, integrated local search, social networking and other mobile experiences to customers across Europe. Jentro already had a strong presence in its native Germany and...
Provided by Aspectus
-
Case Studies
Iqua: Communicating Design and Technology With Style
Feb 2008
Iqua combines the best of Finnish mobile technology and Scandinavian design credentials in its series of Bluetooth mobile accessories. Iqua wanted to launch its products in the UK, with two...
Provided by Aspectus
-
White Papers
Break the Wasteful Daily Prep Habit: Boost Your Bottom Line Profits
Mar 2009
A significant portion of every restaurant manager's workday is spent looking for ways to lower costs and boost profits. Much of their focus is on increasing sales and improving marketing....
Provided by Compeat
-
White Papers
Analysis of the Potential of Total Quality Sales Management
Feb 2009
Total Quality Management (TQM), Six Sigma, Lean and ISO, the data-driven methodologies for eliminating defects in organizations based on standards, measurement, and repeatable processes have...
Provided by HR Chally Group
-
White Papers
Applying Total Quality Management to Sales
Feb 2009
Developing a sales team during a thriving economy is a challenge. When one adds the dynamics of the current economic challenges, it is even more important to be strategic and focused on the...
Provided by HR Chally Group
-
White Papers
Utilizing White Papers to Generate Leads and Establish Industry Prominence
Mar 2009
Now more then ever, businesses need cost effective methods to generate solid, quality leads. One has reached a day and age where the old methods of finding leads just aren't efficient. As...
Provided by Jim Lodico
-
White Papers
Appointment Scheduling: The Moment of Truth
Nov 2008
As companies continue to streamline their supply chain an area often forgotten about is the Shipping or Receiving Department even though this Department is critical to the successful flow through...
Provided by One Network Enterprises
-
White Papers
Your Message on the Move: An Introduction to Mobile Marketing and Mobile Advertising
Dec 2008
Remember when e-mail marketing was all the rage? It was marketing at its best. It cost close to nothing to send out an email. Plus, companies were able to gauge results of a campaign quickly by...
Provided by Advanced Telecom Services
-
White Papers
Choosing the Best Enterprise CRM for Complex Organizations
Dec 2008
"As many as 85% of companies that buy CRM software to automate sales efforts don't pick the right tools..." Gartner analyst Robert DeSisto Many large companies also underestimate how complex...
Provided by Inside CRM
-
White Papers
Automating the Acquisition Process with Enterprise Level CRM--Moving beyond tracking contacts and leads, tasks and activities
Oct 2007
In large companies, CRM has been great at helping you track contacts and leads, tasks and activities. But one of the most important yet challenging aspects of a complex sales, marketing and...
Provided by Inside CRM
-
Webcasts
EMC Solution for Enterprise Marketing
Apr 2008
Today's marketing departments are challenged with maintaining and increasing brand loyalty while using new and traditional marketing methods. The attendee of this webcast will learn about the...
Provided by EMC
-
Case Studies
PoliceOne Marketing Program Successfully Launches Code 3's Revolutionary New Emergency Lighting Technology and the New Defender Lightbar
Mar 2009
Code 3 had revolutionized emergency lighting by building a light bar that was two-times brighter than existing models, but needed to get the word out to the law enforcement market. Code 3...
Provided by Policeone.com
-
White Papers
Landing Pages 101: Best Practices for Better Conversion Rates
Aug 2008
During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To...
Provided by Marketbright
-
White Papers
Lead Generation: 8 Tips to Improve Your Company's Lead Generation
Oct 2008
According to BtoB magazine - Interactive Marketing Guide 2008, marketing professionals report spending growth for lead generation, or referrals, will increase 30.9% over last year, beating out all...
Provided by Marketbright
-
White Papers
On-Demand Marketing Automation: Buyer's Checklist for Shopping for a Marketing Automation Provider
Oct 2008
For organizations that have limited marketing budgets, are just starting out with e-marketing, or want to inexpensively augment existing programs, on-demand marketing automation is a great...
Provided by Marketbright
-
White Papers
eDetailing in a Web2.0 World
Dec 2008
eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from...
Provided by Marketbright
-
White Papers
Multi-Channel Marketing Hits the Wall: Evolving From Multi-Channel to True Cross-Channel Direct Marketing
Aug 2008
The number of ways in which marketers can reach out to customers and prospects has grown rapidly in the past decade as traditional channels such as outbound telephone and direct mail have been...
Provided by Neolane
-
White Papers
Lead Lifecycle Management: How High Performance Marketers Are Confronting Dramatic Changes in Customer Behavior
Nov 2008
With increasing access to information on the Internet, the customer's buying process has radically changed. As a result, the rules of Business-to-Business (B2B) marketing are changing, too. Push...
Provided by MarketOne
-
White Papers
Hunting the Skilled Web Developer
Jan 2009
To prevail better in a business, web presence is mandatory. Website developers are now offering interactive portals for e-commerce and the fact has been true, in this time of recession also web...
Provided by Sigma Infotech
-
White Papers
Website Design and Online Commerce
Jan 2009
E-commerce has ruled during the last ten years and Australians are still eager to enhance the growth of this mode of business transaction. It is heartening for the companies who have already...
Provided by Sigma Infotech
-
Case Studies
GreenRoad IDs Most Effective Lead Gen Vehicles With Measurement Tool
Mar 2008
Founded in 2002, GreenRoad was looking for a solution that would allow the company to send and manage multichannel lead programs. GreenRoad operates multiple lead programs-including email, search...
Provided by G3 COMMUNICATIONS
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Case Studies
Marketbright Case Study: Varonis Systems
Dec 2008
Founded in 2005, Varonis Systems is the leading provider of comprehensive, actionable data-governance solutions, creating products that give organizations total visibility and control over company...
Provided by Marketbright
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White Papers
Boost Your Sales With Search Engine Marketing Strategies
Jan 2009
Search Engine Marketing doesn't point to any specific marketing method rather it merges various technical and logical aspects, which are used to increase the popularity of website amongst search...
Provided by Sigma Infotech
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White Papers
How to Profit From Search Engine Marketing?
Jan 2009
Search Engine Marketing or SEM as it is commonly known is the broad term used to define the activities on web which are done to promote the website through search engines. All web surfers rely on...
Provided by Sigma Infotech
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White Papers
Crafting a Strong e-Presence Through Graphic Designing
Jan 2009
Graphic designing is not all about visual representations that attracts or distracts a viewer whereas it can be utilised as a strong marketing tool. Daily the author comes across many...
Provided by Sigma Infotech
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White Papers
Seven Tips for Profiting from Lean Times with CRM - Oracle
May 2009
Long before recessionary pressures gripped the economy, businesses were struggling with the challenges of an increasingly competitive sales environment. This Oracle whitepaper offers seven tips...
Provided by Oracle
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White Papers
Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Software Applications
May 2008
Businesses suffer when their people are unable to make effective use of the data in their Process Support systems. Unfortunately, this is a common challenge for firms since their existing Business...
Provided by Panopticon
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Webcasts
Momentum Webcast: Grow Your Business With the Visibility to Capture More Sales Opportunities (Part 2 of 2) (Level 100)
Mar 2008
Join this informative and engaging tour of the features and benefits in the new version of Microsoft Dynamics CRM® 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful...
Provided by Microsoft Tips
