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sales - marketing
(720 results)-
White Papers
Web 2.0 and Sales Process Management
Jan 2009
This report discusses how Web 2.0 systems and applications can support management of sales processes.
Provided by Oracle
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White Papers
Volume Activation Technical Reference Guide
Jul 2009
This reference guide is for information technology (IT) implementers whose organizations are planning deployments of Volume Activation versions of the Windows® 7 and Windows Server® 2008 R2...
Provided by Microsoft
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White Papers
Vital Marketing: Ten Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency
Feb 2004
Download this JupiterResearch report, sponsored by RightNow Technologies, to read about 10 core tactics you can use to boost the performance of your e-mail marketing campaigns. These vital...
Provided by RightNow Technologies
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White Papers
IT Asset Management, ITIL, and the CMDB: Paving the Way for Business Service Management
Oct 2005
Many enterprises are developing business service management (BSM) strategies in an effort to better align their IT services with their overall business goals. This Forrester Research report...
Provided by FrontRange Solutions
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White Papers
How to Select a CRM System: Nine Factors to Consider When Evaluating CRM
Feb 2006
Customer Relationship Management (CRM) has emerged in the past few years as a "Must have" business strategy. CRM can reduce sales and service costs and maintain a comprehensive view of customers....
Provided by Technology Advisors
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Whitepapers
Harvard Business Review: Are You a Collaborative Leader?
Oct 2012
When Marc Benioff, CEO of Salesforce.com, virtually opened up the annual management meeting to all 5,000 employees, he gave a voice to the talent hidden inside his company. Like Salesforce.com's...
Provided by Citrix Online
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White Papers
Sales 2.0 - Leveraging Web 2.0 to Sell
Jan 2008
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both...
Provided by Genius.com
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Presentations
Microsoft Dynamics® CRM Online
Sep 2008
Give us three minutes. See how fast you can get your people using CRM. Will you look back on this moment as the turning point? The moment when you took your customer relationship management to...
Provided by Microsoft
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Whitepapers
Enhancing the Customer Experience: The Promise of BPM Technology for Retailers
Oct 2012
The burgeoning e-commerce industry has received a decisive boost from these multi-channel interactions, accelerating some retail strategies and disrupting others. To survive in this environment,...
Provided by Oracle
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White Papers
Create Enduring Customer Relationships
Jan 2009
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the...
Provided by Oracle
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White Papers
Aligning Sales Territories to Enhance Sales Productivity - CMO
Sep 2010
Find out how companies are rethinking territory alignment - especially in a tough economy, when there are great variations in sales volume, product-line adjustments, and company mergers. Software...
Provided by SAP
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Case Studies
Colgate-Palmolive: Accelerating Business
Sep 2012
Find out how this New York-based multinational corporation is running sales profitability and analysis reports with remarkable speed - and drastically reducing process times - with SAP HANA...
Provided by SAP
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Whitepapers
Gamification: Using Virtual Awards and Recognition to Motivate your Sales Team
Dec 2012
Find out about gamification, the ground-breaking method to motivate your sales team by playing on what drives them - competition and recognition! Strategies leveraged from the world of video...
Provided by ConnectWise
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Webcasts
Creating the Ultimate Customer Experience in Retail
Dec 2007
Survival in today's highly competitive retail environment requires more than just low prices and unique products. To stand out from the rest, businesses must focus on the customer's shopping...
Provided by Cisco Systems
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Whitepapers
5 Steps to Building Winning IT Sales Proposals
Oct 2011
"We lost the deal? What happened?" Sounds all too familiar. And what's worse is that IT business owners and sales professionals often don't know that it is not about the money . . . but the...
Provided by ConnectWise
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Whitepapers
The Performance Manager
Mar 2009
The Performance Manager, Proven Strategies for Turning Information into Higher Business Performance, strengthens the partnership between decision-makers and the people who provide the information...
Provided by IBM
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Resource Center
Increasing Transparency and Accountability in Federal Performance Reporting: Lessons from the OMB Pilot Program
Jun 2009
In 2006, the Office of Management and Budget (OMB) authorized the Performance and Accountability Reporting (PAR) Pilot Program, which permitted executive branch agencies to use an alternative...
Provided by IBM
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White Papers
How Do You Evaluate Which On-Demand CRM Solution Is Right for You?
Oct 2010
The three main drivers of SaaS adoption—low initial cost of ownership, speed of deployment, and low internal IT resource profile—make SaaS solutions attractive at any time, but even more so in...
Provided by Oracle
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Webcasts
Momentum Webcast: Unleash the Potential of Your Sales, Marketing, and Service People (Level 100)
Jun 2009
Microsoft Dynamics CRM helps teams work effectively across all departments with a complete, centralized view of customer information. This flexible, familiar solution works as a natural extension...
Provided by Microsoft
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White Papers
Drive Sales Effectiveness with Enterprise-ready Web 2.0 Solutions
Aug 2009
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that...
Provided by Oracle
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White Papers
Monetizing Online Engagement: The new rules of the marketing game
Mar 2011
The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the...
Provided by GX-Software
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Webcasts
5 Key Ingredients for Sales Success
May 2011
Is your sales process broken? Does it even exist? You need a sales process to create sales success. What we have seen in our years of consulting with ConnectWise partners and other solution...
Provided by ConnectWise
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Case Studies
Motivating Sales Partners and Staff With SAP Incentive and Commission Management
Sep 2007
German market leader T-Mobile wanted to strengthen its position in the ever-changing mobile communications industry. By replacing its aging legacy system with SAP Incentive and Commission...
Provided by SAP
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Whitepapers
CRM Technology Value Matrix - First Half 2012
May 2012
Get the CRM Technology Value Matrix by Nucleus Research that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business....
Provided by Salesforce.com Australia
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Whitepapers
Gartner Magic Quadrant for IT Service Support Management Tools
Aug 2012
IT service support management (ITSSM) tools offer a tighter integration of functions that correlates with the activities of the broader IT support organisation. IT service desk tools themselves...
Provided by LANDesk Software, Inc.
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eBooks
zEnterprise Delivers on the Promise of Business Analytics
Feb 2013
All organizations - no matter what size or in what industry - are focused on generating more revenue, minimizing waste, reducing risk, and identifying new business opportunities with more...
Provided by IBM
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eBooks
A Smarter Approach: Inside IBM Business Analytics Solutions for Mid-Size Businesses
Feb 2013
Large enterprises have come to live, eat, and breathe analytics. Teams of engineers and statisticians spend their days immersed in seas of data from various sources. However, it isn't just the...
Provided by IBM
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Case Studies
Maintenance of 30 Websites With 99.95% Uptime Improved Online Sales for Leading Food Processing Company
Jan 2008
MindTree Consulting supports over 30 retail websites for various brands of Kraft Foods, a global leader in the food and beverage industry. To increase focus of internal resources and save costs,...
Provided by MindTree Consulting
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Whitepapers
Business Analytics and Optimization: The new competitive edge
Oct 2011
The discipline of analytics opens the door for businesses seeking a way to navigate the turbulence brought on by recent economic and global events. It allows them to see the world as a landscape...
Provided by IBM
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Whitepapers
How To Achieve a Great and Profitable Customer Experience
Jul 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg...
Provided by SAP
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Whitepapers
Introduction to Negotiation: A Primer for "Getting to Yes"
Jan 2011
Negotiation is a dialogue intended to resolve disputes, to produce an agreement on courses of action, to bargain for individual or collective advantage, or to craft outcomes to satisfy various...
Provided by Global Knowledge
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White Papers
Maximising Sales Effectiveness
Feb 2009
Since it became apparent to banks that the internet was not going to render branch network and call centres obsolete, there has been a strong focus on maximising the return on investment from...
Provided by Hitachi
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White Papers
Selling through a Slump
Jan 2009
Selling is tough. Salespeople know that better than anyone. Aggressively waiting for the phone to ring doesn't work. Neither does doing the same things with double the energy. But there are things...
Provided by Oracle
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White Papers
Get Closer to Your Best Customers: A Shift in Customer Strategies in Time of Crisis
Jun 2009
Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best support a...
Provided by SAP
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White Papers
Sales Performance Management: Maximize Profits with Comprehensive Sales Processes
Jun 2009
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases. SAP CRM empowers...
Provided by SAP
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Case Studies
EMC Insignia Experienced 20 Percent Increase in e-Commerce Sales With Google Site Search
May 2008
EMC produces a line of software and hardware products that enable small and medium businesses to store, manage, protect, and share important business information. There was previously no search...
Provided by Google
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Case Studies
IndigoVision Achieves Easy Integration of Salesforce.com
Mar 2012
IndigoVision is a leading manufacturer of end-to-end IP video security solutions. The company uses on-premise financial systems combined with cloud-based salesforce.com applications to manage its...
Provided by IBM
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Case Studies
HVAC Firm Empowers Outside Sales Team With Easy-to-Use Lead Management System
Jun 2009
Unico manufactures and sells small-duct, high-velocity heating, ventilation, and air-conditioning equipment. The company used Salesforce.com to track sales leads that it sent to its manufacturer's...
Provided by Microsoft
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Case Studies
XTRA Lease Revs Up Its Reporting and Sales With Microsoft Business Intelligence
Jun 2009
St. Louis-based XTRA Lease is one of the largest trailer leasing companies in North America, renting and leasing trailers through its 80 branch locations. Instead of waiting up to six months to...
Provided by Microsoft
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Case Studies
Familiar Tools Help Sales Team Drive Adoption, Centralize Critical Sales Information
May 2009
Alberici is a general contractor based in St. Louis, Missouri, that generates U.S.$1.13 billion in revenue a year. Across 11 company divisions, sales staff managed customer and sales information...
Provided by Microsoft
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Whitepapers
Automating Incentive Compensation for Increased Productivity and Immediate Cost Reduction
Mar 2013
IBM has successfully helped many organizations drive sales productivity and revenue by streamlining sales administration typically managed through manual, error-prone spreadsheets.
Provided by IBM
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eBooks
Drive Sales in Real Time with SAP HANA
Dec 2012
Knowing exactly what is happening in your business at any moment and being able to respond quickly to changing sales conditions is critical for the success of every company. Your objectives are...
Provided by SAP
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Whitepapers - Video
The SAP Contract Lifecycle Management Application: Reducing Cost and Risk While Optimizing Contract Value
Dec 2012
Learn how SAP Contract Lifecycle Management lets you optimize corporate contracts by automating contract creation, enhancing visibility, and improving compliance.
Provided by SAP
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eBooks
Drive Marketing in Real Time with SAP HANA
Dec 2012
Your objectives are clear: maximize return on marketing investment (ROMI), improve brand equity, and increase the effectiveness of marketing operations. To achieve these objectives, you need to...
Provided by SAP
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Whitepapers
Top 10 Features Small and Medium Businesses Need in a CRM Solution
Jan 2013
All sized organizations now recognize the value of using a CRM solution to manage interactions with customers, clients and sales prospects. This whitepaper helps small and medium sized businesses...
Provided by Salesforce.com
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Case Studies
Omnicell: Healthcare Solutions Provider Eases Customer Data Collection, Boosts Agility
May 2012
The Omnicell field sales force works directly with clinicians inside hospitals and other care settings, where they are sometimes unable to connect to the Internet for extended periods of time....
Provided by Microsoft
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Case Studies
Techila: High Performance Computing ISV Switches From Amazon, Adds $328,000 in Revenue
Jul 2012
Techila is an Independent Software Vendor (ISV) based in Tampere, Finland. Its Techila middleware solution enables organizations that run computationally intensive applications to access...
Provided by Microsoft
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Case Studies
Leumi Card: Israel-Based Financial Services Company Drives Growth With Better Customer Data
Jan 2012
Leumi Card, headquartered in Bnei Brak, Israel, offers a wide range of services based on Visa, MasterCard, and private label cards for individuals and businesses in Israel. Leumi Card wanted to...
Provided by Microsoft
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Case Studies
Chandris Hotels and Resorts: Hotel Chain in Greece Increases Productivity by 12 Per Cent With Cloud-Based Solution
Aug 2011
Chandris Hotels and Resorts offers customers five-star accommodation and modern conference facilities across Greece. Chandris Hotels and Resorts needed a new email solution because the existing...
Provided by Microsoft
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Whitepapers
Beyond Web Analytics
Nov 2012
Web analytics solutions have become an indispensable tool for e-commerce, but they typically only provide partial visibility into the actual customer experience. Download this paper to see how you...
Provided by Quest Software, now a part of Dell
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Whitepapers
More than "Just CRM" : 4 Keys to Optimizing Long-Term Loyalty and Revenue
Jan 2013
Today, implementing a customer relationship management (CRM) application may not be enough to remain competitive. To gain market share and grow revenue, many companies complement a CRM application...
Provided by IBM
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Whitepapers
Cognos Express: How Analytics Make Midsize Companies More Profitable [Sept 2011]
Jan 2013
While many large enterprises have adopted analytics technologies such as business intelligence (BI), performance management (PM), and predictive analytics, misperceptions about costs and risk have...
Provided by IBM
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Whitepapers
Seven Steps to Actionable Personal Analytics and Discovery
Jan 2013
Organizations today want to be driven by data. They want to anchor daily and strategic decisions in solid, extensive, and timely analysis and reporting. However, in most organizations, only a...
Provided by IBM
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Whitepapers
Delivering on the Promise of Multimedia Transforming the Way Enterprises Communicate with Employees, Customers and Prospects Via Cost-Effective and Scalable Solutions
Sep 2010
Multimedia content is transforming the way enterprises communicate with their employees, customers and prospects. Innovations in technology have made the use and delivery of interactive multimedia...
Provided by Alcatel-Lucent
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Whitepapers
The New Global World of Public Relations
Dec 2012
In today's rapidly changing, globally connected communications landscape, several questions are often raised in discussions with global partners. The authors decided to try to answer some of them:...
Provided by WEBER SHANDWICK
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Whitepapers
The New Global World of Public Relations
Dec 2012
In today's rapidly changing, globally connected communications landscape, several questions are often raised in discussions with global partners. The authors decided to try to answer some of them:...
Provided by WEBER SHANDWICK
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Whitepapers
Gamification: Using Virtual Awards and Recognition to Motivate your Sales Team
Dec 2012
Find out about gamification, the ground-breaking method to motivate your sales team by playing on what drives them - competition and recognition! Strategies leveraged from the world of video...
Provided by ConnectWise
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Whitepapers
CRM Technology Value Matrix - First Half 2012
May 2012
Get the CRM Technology Value Matrix by Nucleus Research that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business....
Provided by Salesforce.com Australia
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eBooks
The Social Sales Revolution: 7 Steps to get ahead
Oct 2012
A new age of the social customer has arrived. Sales reps who adopt social technologies say they enjoy greater reach, higher productivity, more meaningful relationships, and inevitably, they sell...
Provided by Salesforce.com Australia
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Whitepapers
Oracle Exalytics In-Memory Machine: A Brief Introduction
Oct 2011
Analytics is about gaining insights from data for better decision making. Organisations struggle to deliver actionable analytics with sprawling requirements on a limited budget. Most solutions...
Provided by Oracle
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Whitepapers
HTML5 Adoption Still Slow but Interest Growing
Oct 2012
Though recent surveys by IDC and Appcelerator show that only about 6% of apps deployed on iOS, Android, and Windows use HTML5, cross-platform development capabilities may help drive increased use....
Provided by SAP
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Whitepapers
Smarter analytics on IBM POWER7 for Retail
Oct 2012
The retail landscape is changing--industry leaders are enhancing their interactions with customers through insights gained from all channels. Read the white paper and see how IBM POWER7 smarter...
Provided by IBM
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Whitepapers
New white paper: IBM Smart Analytics System 7700
Oct 2012
As we head into economic recovery, organizations are investing in analytics in order to be better prepared to capitalize on new opportunities. Analytics can help organizations work smarter by...
Provided by IBM
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Whitepapers
Intelligent Online Engagement for Customer Services
Oct 2012
Whether they need to check bank balances or manage phone service, people expect to find the information they need upon visiting a business's website. The web is becoming the go-to place for...
Provided by LivePerson
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Whitepapers
Intelligent Online Engagement for Sales
Oct 2012
Forrester Research reports that, within the United States alone, the online channel brought in over $175bn in revenue, and is expected to add roughly $30bn in revenue every year over the next five...
Provided by LivePerson
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Whitepapers
Seven Steps to Actionable Personal Analytics and Discovery
Oct 2012
Organizations today want to be driven by data. They want to anchor daily and strategic decisions in solid, extensive, and timely analysis and reporting. However, in most organizations, only a...
Provided by IBM
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eBooks
BI eBook
Oct 2012
Until recently, only large business had the resources to accomplish analytics. Read this e-book to see how mid-sized organizations can use information to drive business decisions to help lower...
Provided by IBM
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eBooks
Selling in a Volatile Economy
Oct 2012
The same thing that keeps you awake at night keeps your prospects and customers up, too: A volatile economy. You need some fresh strategies to make it easier for your prospects to move forward...
Provided by Citrix Online
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eBooks
The Ultimate Guide to Email Prospecting
Oct 2012
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft...
Provided by Citrix Online
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Whitepapers
Harvard Business Review: Are You a Collaborative Leader?
Oct 2012
When Marc Benioff, CEO of Salesforce.com, virtually opened up the annual management meeting to all 5,000 employees, he gave a voice to the talent hidden inside his company. Like Salesforce.com's...
Provided by Citrix Online
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Case Studies
Mainline Services Team Designs and Customizes HTP's SFDC.com Application
Jun 2012
HTP's had recently met a challenge to provide an IT solution that captured technical support information. To optimize its capabilities, they need to find a solution that would efficiently log...
Provided by Mainline Information Systems
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Case Studies
Swedbank Robur Transforms its Business Intelligence With Hinc Sales Navigator
Jul 2012
Swedbank Robur is the largest asset and fund management firm. They wanted to maintain its leading position by improving its business visibility - enabling it to refine its marketing strategies and...
Provided by Graz Sweden AB
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Case Studies
Colgate-Palmolive: Accelerating Business
Sep 2012
Find out how this New York-based multinational corporation is running sales profitability and analysis reports with remarkable speed - and drastically reducing process times - with SAP HANA...
Provided by SAP
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eBooks
On the Use of Video-Game Style Achievement Systems
Sep 2012
The rich vein of motivation and the innate drive to excel is particularly inherent to sales professionals. In sales, traditional recognitions remain centered around a very limited set of...
Provided by ConnectWise
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Videos
Business Analytics - Turning Data Into Insight
Aug 2012
View this short video to learn about the power of analytics and its ability to help companies remain competitive. Specific industries have specific challenges. Telecommunications companies its...
Provided by IBM
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Case Studies
IndigoVision Achieves Easy Integration of Salesforce.com
Mar 2012
IndigoVision is a leading manufacturer of end-to-end IP video security solutions. The company uses on-premise financial systems combined with cloud-based salesforce.com applications to manage its...
Provided by IBM
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Whitepapers
Smarter Analytics Tutorial: A Q&A with IBM's Katharyn White
Aug 2012
What makes Smarter Analytics ... smarter? Whether you're wondering about the basic concepts, or the higher level nuances, this video tutorial is for you. Presented by Katharyn White, Vice...
Provided by IBM
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Whitepapers
Nucleus ROI paper: How Analytics Makes Midsize Companies Profitable
Aug 2012
While many large enterprises have adopted analytics technologies such as business intelligence (BI), performance management (PM), and predictive analytics, misperceptions about costs and risk have...
Provided by IBM
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Whitepapers
From Possible to Proven: Delivering Business value through Smarter Analytics
Aug 2012
Big data is driving a new era of opportunity. When the world is generating 2.5 quintillion bytes of data each day, it's hard to overstate the importance of analytics to your business success....
Provided by IBM
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Whitepapers
IBM Smarter Analytics Twitter - How Smarter Analytics Get That Way
Aug 2012
Get the latest. Express yourself. Tweet your comments and questions with #smarteranalytics. Visit @IBMAnalytics. Maintained by @timjpowers and @brittscorner. Smarter Analytics is IBM's approach...
Provided by IBM
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Case Studies
Dental Imaging Company Speeds Time to Market with Hosted Microsoft Solution
Sep 2008
ORBIT Imaging, Inc. provides advanced digital imaging services of the teeth, face and jaws to physicians, dentists, and dental specialists. The startup company needed to minimize their initial IT...
Provided by Microsoft
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White Papers
Website Strategy for Organisations in the Corporate Services Industry
Jul 2009
Strategy is the key to maximising return on investment online. A website should not stand alone. By integrating online with offline, as well as integrating with business systems and processes,...
Provided by bwired
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White Papers
Microsoft Dynamics CRM - High 5 Sportswear Case Study
May 2008
High 5 Sportswear is an athletic apparel distributor based in the Pacific NW that faces the challenge of customer service reps having to blindly make decisions without having the right customer...
Provided by Microsoft
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Webcasts
Dynamics CRM Online High Five Sportswear Webcast
Aug 2008
For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to...
Provided by Microsoft
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White Papers
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Aug 2009
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the...
Provided by Pitney Bowes
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White Papers
When Green Equals Green: Best Practices for Communications Provider Billing in an Environmentally-Conscious, Multi-channel World
Aug 2009
With an increased focus on environmental stewardship, it's not surprising that many communications firms are looking for ways to promote "green" activities within their companies - including...
Provided by Pitney Bowes
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White Papers
Winning the "Message Breakthrough" Challenge: Creating a Message Platform That Differentiates Your Product or Service
Jul 2009
Competition is fierce in a crowded marketplace. To get share of industry's business, one must develop a marketing game plan that best represents business needs and goals, and one must develop a...
Provided by g2m Group
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White Papers
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
Aug 2009
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic...
Provided by Pitney Bowes
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White Papers
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Aug 2009
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the...
Provided by Pitney Bowes
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White Papers
Exploiting Behavioral Analytics Throughout Internet Sites
Aug 2009
This white paper examines how business managers at e-commerce, media and content sites are using behavioral analytics to increase revenue and lifetime value of their online audience. The paper...
Provided by Quantivo Corporation
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White Papers
Accelerating Online Business Insights
Aug 2009
Written by digital marketing expert Jim Sterne, this white paper explains why current web analytics are not enough to generate desired business results and how behavioral analytics can help you...
Provided by Quantivo Corporation
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Case Studies
Global Sales Experience Delivers Business Value With Microsoft Dynamics CRM and a Focus on the User Experience
Jul 2009
SMSG has more than 9,000 sales professionals in more than 100 countries around the world. While Microsoft has several hundred thousand partners and several million customers worldwide, its sales...
Provided by Microsoft
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White Papers
How Blogs, Web 2.0 and Mobile Applications Are Heating Up Marketing Communications
Jul 2008
With Web 2.0 and proliferation of mobiles, media dynamics have been completely transformed. From a scenario where companies communicated with their markets, clients and users through several...
Provided by Prayag Consulting
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White Papers
The Why's and Why Not's of a Website Revamp
Jul 2009
The website is an important weapon in a company's marketing arsenal. It can perform multiple functions - establish company's online presence, showcase capabilities, generate leads and even...
Provided by Prayag Consulting
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White Papers
A Direct Marketing Framework to Facilitate Data Mining Usage for Marketers: A Case Study in Supermarket Promotions Strategy
Apr 2009
Data mining technology can detect and predict changes in customer behaviour which facilitates the effective planning of direct marketing campaigns. Most of research on data mining for direct...
Provided by Brunel University
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White Papers
Software Implementation Revolutionized
Jul 2009
As an ISV, the sales cycle is paramount. As part of the sales cycle, one often competes for key customer wins. Sure, winning deals may come down to price, but if one gets the chance to compete...
Provided by Novell
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Case Studies
Pepsi Consolidates Business Data, Reducing IT Support Costs by 25 Per Cent
Apr 2009
The Greece-based subsidiary of Pepsi Bottling Group (PBG) produces sales reports crucial to production coordination and market forecasting for the business. But the company's existing disparate IT...
Provided by Microsoft
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Case Studies
Steak N Shake Stirs Up Performance With an IBM Cognos System
Jul 2009
The Steak n Shake Company is a full service, casual dining restaurant open 24 hours a day. Offering made-to-order food at the speed and price of fast food, Steak n Shake is one of the oldest...
Provided by IBM
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Case Studies
Kiwibank's New Account in IBM Cognos Business Intelligence Is Gaining Dividends
Jan 2009
Kiwibank is a 100 percent New Zealand-owned and -operated bank with branches in hundreds of locations across the length and breadth of the country. It needed to achieve control over the accuracy...
Provided by IBM
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Case Studies
Sunsweet Growers Uses Logi 8 to Distribute Business Intelligence to Sales Team
Nov 2008
Sunsweet Growers Inc. is the world's largest handler of dried tree fruits including apricots, cranberries, mangos and prunes. It needed a standard tool for accessing this data for building reports...
Provided by LogiXML
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Case Studies
Matrix2, Sioux Printing: HP Production Optimization Site Visit for Indigo Digital Presses
Aug 2009
A high-end advertising agency based in Miami, Matrix2 has long served the hospitality and real estate industries with marketing design services and traditional offset printing. It needed to...
Provided by Hewlett-Packard (HP)
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White Papers
Marketing During Tough Economic Times: How to Get Your Marketing to Generate More Sales
Apr 2009
This paper is aimed at small business owners interested in learning how to radically improve their marketing to increase sales. Special attention is paid to best practices that will help one...
Provided by AMI-Partners
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White Papers
The Hidden Leads: A Guide to Increasing Sales
Aug 2009
One of the challenges for increasing leads and sales is finding a cost effective strategy capable to drive results in the short term. Before investing thousands of dollars in new programs or...
Provided by AVANSER
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White Papers
Influence the Buying Process With Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
Jul 2009
Of late, fast-paced marketplace where buyers are now more in control than ever, communications must support the buying process to improve top- and bottom-line performance. Automating...
Provided by Engagement Systems
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White Papers
The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
Sep 2009
An organization's ability to respond quickly to changing customer demands and competitive landscapes is paramount not only to its success, but to its survival. Finding a CRM solution that meets...
Provided by Microsoft
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Case Studies
Siemens Building Technologies Enhances Sales Processes and Accelerates Approval Cycles
Sep 2009
Siemens Building Technologies wanted to help sales team increase its effectiveness and efficiency and improve sales funnel visibility and reporting consistency. The challenge was to integrate CRM...
Provided by Oracle
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Case Studies
ESIZE Netherlands B.V. Streamlines Sales Processes, Improves Management Decisions With Reporting Tools
Sep 2009
ESIZE Netherlands B.V. wanted to implement a user friendly customer relationship management tool for the company's sales force and management and replace data silos with complete, uniform,...
Provided by Oracle
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White Papers
The Role of ICT in the Rail Industry: Getting From A to B
Sep 2008
The strategic importance of the rail sector is rising across the globe due to rising fuel prices, environmental concerns, and its value in promoting economic growth and competitiveness. The...
Provided by Datamonitor
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White Papers
Beyond Reporting: Requirements for Large-Scale Analytics
Oct 2009
As organizations seek to gain greater value from their data warehousing investments, they invariably look to push the envelope of their front-end environment and supplement reporting with more...
Provided by Aster Data
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White Papers
Aster nCluster In-Database MapReduce: Deriving Deep Insights from Large Datasets
Oct 2009
A lack of expressive techniques to transform and analyze massive data volumes in organizations has led to costly workarounds in data warehousing. One of the first to face the challenge of...
Provided by Aster Data
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Whitepapers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
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Whitepapers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
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Whitepapers
Selling Smarter in 2009 and Beyond with Remote Selling
Oct 2009
Discover how to increase sales efficiency and productivity with fewer resources. This new IDC executive brief explores the use of Web conferencing to...
Provided by Citrix Online
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Resource Center
5 Essential Strategies for Making the Right First Impression
Oct 2009
It's no easy task securing the full attention of decision makers, even for just a few minutes. This new eBook identifies 5 essential strategies for creating highly effective initial meetings that...
Provided by Citrix Online
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Whitepapers
Optimizing Sales Messaging: The Impact of What You Say on Sales Performace
Oct 2009
Is what you say as important as what you sell? Download the CSO Insights research report to view the results of their recent survey and find out how creating the right sales messages can...
Provided by Citrix Online
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Case Studies
P&C Insurer Embraces E-Signatures to Improve Direct Sales
Oct 2008
This case study highlights the experience of a large North American P&C insurance company with securing customer signatures on insurance applications and policies. Because of the strategic nature...
Provided by Gartner
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Whitepapers
Establishing the business value of portal for telecommunications- business value assessment discussion
Jun 2009
The market is shifting. In the 21st century, the telecommunications industry is much less distinct and much more intertwined with Media and IT. Market forces are driving the communications...
Provided by IBM
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Case Studies
Hewlett Packard Norge as Manages Sales and Future Production With Customer Relationship Management
Aug 2009
Hewlett Packard Norge AS (HP Norway) is one of Norway's largest suppliers of IT products and services. The company offers a complete technology portfolio ranging from palmtops to some of the...
Provided by Oracle
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Case Studies
Dopharma Holding BV Increases Insight Into Enterprise Financial Data and Sales Forecasts
Oct 2009
Dopharma Holding BV wanted to migrate the company's Netherlands offices to an updated enterprise resource planning solution to streamline sales processes and integrate a new sales office in...
Provided by Oracle
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Case Studies
DIRECTV, Inc. Continues to Drive Improvements in Customer Service and Sales Processes
Oct 2009
DIRECTV, Inc. wanted to reduce reliance on a paper-based process for tracking sales and pipelines, which resulted in agents having outdated information and streamline contact center operations to...
Provided by Oracle
