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sales - marketing
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Case Studies
Siemens Building Technologies Enhances Sales Processes and Accelerates Approval Cycles
Sep 2009
Siemens Building Technologies wanted to help sales team increase its effectiveness and efficiency and improve sales funnel visibility and reporting consistency. The challenge was to integrate CRM...
Provided by Oracle
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Case Studies
ESIZE Netherlands B.V. Streamlines Sales Processes, Improves Management Decisions With Reporting Tools
Sep 2009
ESIZE Netherlands B.V. wanted to implement a user friendly customer relationship management tool for the company's sales force and management and replace data silos with complete, uniform,...
Provided by Oracle
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White Papers
The Role of ICT in the Rail Industry: Getting From A to B
Sep 2008
The strategic importance of the rail sector is rising across the globe due to rising fuel prices, environmental concerns, and its value in promoting economic growth and competitiveness. The...
Provided by Datamonitor
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White Papers
Beyond Reporting: Requirements for Large-Scale Analytics
Oct 2009
As organizations seek to gain greater value from their data warehousing investments, they invariably look to push the envelope of their front-end environment and supplement reporting with more...
Provided by Aster Data
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White Papers
Aster nCluster In-Database MapReduce: Deriving Deep Insights from Large Datasets
Oct 2009
A lack of expressive techniques to transform and analyze massive data volumes in organizations has led to costly workarounds in data warehousing. One of the first to face the challenge of...
Provided by Aster Data
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Whitepapers
The Best of Both Worlds: How to Effectively Leverage Social Media
Sep 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects...
Provided by Citrix Online
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Whitepapers
How to Market and Sell Services with Webinars
Sep 2009
Let's face it: Marketing budgets are not growing by leaps and bounds. Instead, services marketers are honing their budget-stretching skills. There is, however, one cost-effective strategy that...
Provided by Citrix Online
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Whitepapers
Selling Smarter in 2009 and Beyond with Remote Selling
Oct 2009
Discover how to increase sales efficiency and productivity with fewer resources. This new IDC executive brief explores the use of Web conferencing to...
Provided by Citrix Online
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Resource Center
5 Essential Strategies for Making the Right First Impression
Oct 2009
It's no easy task securing the full attention of decision makers, even for just a few minutes. This new eBook identifies 5 essential strategies for creating highly effective initial meetings that...
Provided by Citrix Online
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Whitepapers
Optimizing Sales Messaging: The Impact of What You Say on Sales Performace
Oct 2009
Is what you say as important as what you sell? Download the CSO Insights research report to view the results of their recent survey and find out how creating the right sales messages can...
Provided by Citrix Online
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Case Studies
P&C Insurer Embraces E-Signatures to Improve Direct Sales
Oct 2008
This case study highlights the experience of a large North American P&C insurance company with securing customer signatures on insurance applications and policies. Because of the strategic nature...
Provided by Gartner
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Whitepapers
Establishing the business value of portal for telecommunications- business value assessment discussion
Jun 2009
The market is shifting. In the 21st century, the telecommunications industry is much less distinct and much more intertwined with Media and IT. Market forces are driving the communications...
Provided by IBM
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Case Studies
Hewlett Packard Norge as Manages Sales and Future Production With Customer Relationship Management
Aug 2009
Hewlett Packard Norge AS (HP Norway) is one of Norway's largest suppliers of IT products and services. The company offers a complete technology portfolio ranging from palmtops to some of the...
Provided by Oracle
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Case Studies
Dopharma Holding BV Increases Insight Into Enterprise Financial Data and Sales Forecasts
Oct 2009
Dopharma Holding BV wanted to migrate the company's Netherlands offices to an updated enterprise resource planning solution to streamline sales processes and integrate a new sales office in...
Provided by Oracle
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Case Studies
DIRECTV, Inc. Continues to Drive Improvements in Customer Service and Sales Processes
Oct 2009
DIRECTV, Inc. wanted to reduce reliance on a paper-based process for tracking sales and pipelines, which resulted in agents having outdated information and streamline contact center operations to...
Provided by Oracle
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Case Studies
ISV Reduces Sales and Deployment Cycle From Months to Five Minutes With Web-Based Service
Sep 2009
Octave wanted to deliver its retail accounting and sales solution as an online service. It partnered with YouSAAS - a Microsoft Gold Certified Partner specialising in technical and marketing...
Provided by Microsoft
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Case Studies
Mobile Telecom Saved 20 Percent With New, Robust, Reliable Sales System
Feb 2009
As the market grew more competitive, Vodafone realized that providing a best-in-class product would be only half the battle. To build lasting subscriber relationships and create customer loyalty,...
Provided by Hewlett-Packard (HP)
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White Papers
The Alliance Salesforce.com Solution: A Complete Solution for CRM Integration
Jul 2008
This paper talks about SalesForce.com and the IBM System I (including iSeries and AS/400) and how it helps customers get the most out of both platforms. It brings extensive experience with the IBM...
Provided by PATRICK TOWNSEND SECURITY SOLUTIONS
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White Papers
Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
Oct 2009
To quote Charles Dickens, is it the best of times or the worst of times? Well, for leading sales executives there has never been a greater opportunity to convert their organization's top...
Provided by Oracle
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White Papers
Everything You Need to Know About Digital Marketing
Nov 2009
Digital Marketing involves the use of website and associated marketing tools to promote business online. Blogs, forums, news and newsletters, are powerful ways to inform and engage visitors. But...
Provided by bwired
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White Papers
Liquid Comma: Design Can Be Your Next Asset to Manage: E-mail Marketing Techniques
Nov 2009
In an unpredictable economy, it is becoming increasingly necessary to refocus marketing efforts to be more cost-effective, while still achieving measurable results in even shorter time frames....
Provided by Liquid Comma Design
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White Papers
A Smarter Way to Mind the Store: IP Video Surveillance
Dec 2007
In both retail operations and the sales floor, the competition is fierce and the profit margins are slim. To stay on top, retailers have to seize every advantage they can. This often means...
Provided by Axis Communications
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Case Studies
Harvard Pilgrim Health Care Integrates Customer Information to Improve Service and Sales Initiatives
Nov 2009
Harvard Pilgrim Health Care, Inc. wanted to integrate sales and service systems to improve internal and external customer service and identify key healthcare insurance accounts for up-selling. The...
Provided by Oracle
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White Papers
Best Practices of the Best-Run Sales Organizations
Sales Opportunity BlueprintingMar 2009
Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they...
Provided by SAP
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Webcasts
Want to use Social Media to Benefit Your Business?
Dec 2009
Let the experts at CareerBuilder show you how. This on-demand Webinar explains how social media tools are changing the face of business. Plus, it gives you 10 easy ways to integrate these tools...
Provided by Career Builder
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Whitepapers
Guide to cost optimization: 4 ways to gain operational advantage
Dec 2009
In today's economic environment, companies everywhere seek to reduce the cost of operations. Did you know that organizations today spend up to 80 percent of the IT budgets supporting day-to-day...
Provided by Hewlett-Packard (HP)
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Whitepapers
Turning Product Development into Competitive Advantage
Jul 2009
Smarter products. You hear them mentioned in trade journals, in boardrooms and in the press releases of your competitors. What are smarter products? How do you make them? And how do you make them...
Provided by IBM
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White Papers
Nortel Sales Enablement Portfolio
Dec 2008
In today's complex business environment, sales success can be more elusive, more challenging and more costly than ever before. Increased competition means that buyers have more choices, and demand...
Provided by Nortel Networks
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Whitepapers
Smarter Products: The Building Blocks for a Smarter Planet
Jan 2010
Businesses are delivering a new generation of smarter products that are increasingly instrumented, interconnected and intelligent - enabled through software.
Provided by IBM Corp.
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Presentations
Microsoft Dynamics® CRM Online Customer Montage
Jan 2010
In this 3 minute video, two Microsoft Dynamics® CRM Online customers discuss how this new software service is not only helping them be more effective in their sales and marketing groups, but is...
Provided by Microsoft
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White Papers
Avoiding Mistakes and Measuring Success in Collaborative Development
Jan 2010
The success of open source initiatives and the growing popularity of social media tools such as blogs and wikis have led many enterprises to adopt the open source model of collaboration for...
Provided by CollabNet
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White Papers
B2B Customer Retention: Seven Strategies for Keeping Your Customers
May 2005
Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable - meaning you can't afford to lose even one. But how do you keep your customers...
Provided by Penton Media
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Whitepapers
Reporting for midsize companies: Empower your business with self-service reporting
Sep 2009
Learn the benefits of a single reporting solution that can be used by all users, for all types of reports and with all data sources.
Provided by IBM
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Webcasts
Webinars as Part of a Digital Marketing Strategy
Jan 2010
Much like the tree that falls in the forest with no one to hear, a webinar produced in a vacuum doesn't make much of an impact. Make your webinars more impactful and effective by integrating them...
Provided by Adobe Systems
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Webcasts
Knowledge Unleashed: Using Customer Intelligence to Move the Needle
Jan 2010
Learn about the benefits of employing enterprise policy management in your organization. Gain strategic insight on how to advance to the next level of service by leveraging customer intelligence...
Provided by Convergys
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Case Studies
Alphawest Improves Sales Predictability and Forecast Accuracy, Cuts Software Costs by 50%
Dec 2009
Alphawest had expanded as a result of many acquisitions and was subsequently acquired by Optus in 2005. This created a situation where each office used a different Customer Relationship Management...
Provided by Oracle
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Webcasts
Momentum Webcast: Emerge Stronger With Microsoft BI: Sales and Marketing (Level 100)
Jan 2010
The presenter presents how the total Microsoft Business Intelligence solution can enable the attendee to maximize the technology during the economic downturn. This presentation builds on the...
Provided by Microsoft
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White Papers
Tap Into Social Media to Drive Enterprise Sales Results
Feb 2010
As the old saying goes, it's not what you know but whom you know. This continues to be true, particularly in today's business landscape. With the convergence of social media and enterprise...
Provided by InsideView
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White Papers
The Impact of Sales 2.0 On Sales & Marketing Effectiveness
Feb 2010
In the fall of 2009, the Bridge Group, Inc. conducted a survey on the impact of Sales 2.0 tools within organizations including the positive impact technology can have on the buying and selling...
Provided by InsideView
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White Papers
Need Warm Leads in Cold Weather? In The World of Sales 2.0. Warm Leads Await.
Feb 2010
In today's economy, the days of true cold calling are less and less frequent. Now, more than ever, sales organizations need to leverage the wealth of information and interactive possibilities in...
Provided by InsideView
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Whitepapers
BMR tones up its sales performance with advanced analytics Building an IBM® Cognos® Express solution with help from ProStrategy Colman - Success Story
Jan 2012
BMR tones up its sales performance with advanced analytics.
Provided by IBM
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Whitepapers
Reporting for midsize companies: Empower your business with self-service reporting - IBM White Paper
Jan 2012
Learn the benefits of a single reporting solution that can be used by all users, for all types of reports and with all data sources.
Provided by IBM
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Whitepapers
IBM What's Your Analytics Quotient (AQ) Quiz?
Jan 2012
An exciting new way to measure your success with analytics. It's a fact: analytics-driven organizations outperform their peers in every metric that matters. Now, there's a way to know how well...
Provided by IBM
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Whitepapers
Business Analytics: Nucleus Research Note - How Analytics Makes Midsize Companies More Profitable
Jan 2012
When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this...
Provided by IBM
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Case Studies
Technical Sales International: Private Cloud Delivers Critical Productivity Boost for International Construction Software Provider
Oct 2011
Technical Sales International, Inc. (TSI) provides technology solutions and services to the construction industry that are designed to increase contractor profitability, productivity and...
Provided by Pay Per Cloud
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White Papers
Adobe's Approach to Customer Experience Management
Dec 2011
The financial impact of delivering improved customer experiences is significant. Forrester estimates the annual revenue gains from improved customer experiences can range from $46M to $1.7B,...
Provided by Adobe Systems
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White Papers
CIO2CIO: Use IT to Deliver a Superior Customer Experience -- and Beat the Competition
Dec 2011
With today's challenges of the global economy and the onslaught of technologies that give consumers more information and power than ever before, it's never been more critical to business survival...
Provided by Adobe Systems
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Case Studies
International Rectifier Drives Sales With Global E-Learning Initiative
May 2011
International Rectifier (IR), a global manufacturer of complex and rapidly changing power management semiconductors, introduces an average of three or more major products each month. Their...
Provided by SumTotal Systems
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Case Studies
Meritage Homes Builds Better Customer Information Into Its Business
Nov 2011
Meritage Homes Corporation aims to integrate its green philosophy in other parts of the business, including sourcing sustainable materials and designing landscapes with low water requirements....
Provided by IBM
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Podcasts
How Microsoft IT Successfully Deployed Over 50,000 Windows 7 Phones
Jul 2011
Microsoft IT was responsible for supporting the first ever Windows Phone 7 company wide deployment to over 50,000 employees. Cross-company, Cross-team collaboration, planning, and focused...
Provided by Microsoft
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Podcasts
Cybercriminals Using Marketing-Like Approaches to Target Consumers
Jun 2011
In this podcast, the speakers explain about the latest Security Intelligence Report (SIR v10) which was released by Microsoft. Volume 10 uncovers evolving threat landscape trend information from...
Provided by Microsoft
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Podcasts
Consumerization of IT and Sophistication of Attacks
Jun 2011
In this podcast, the speaker explains how cybercriminals use marketing-like tactics to target consumers, how that can impact an organization, and how one can stay protected.
Provided by Microsoft
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Whitepapers
Slicing Data Center Inefficiencies
Nov 2011
In this tech dossier, Slicing through Data Center Inefficiencies, you'll learn about the advantages of HP BladeSystem with Intel technology, and the technologies behind this market leading...
Provided by Hewlett-Packard (HP)
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Case Studies
How Cisco Transformed Global Sales Event Into a Virtual Experience
Nov 2009
When more than 19,000 employees gathered for the four-day Cisco annual global sales meeting. Their challenge is providing high-quality audio and video and dynamic, varied content to 19,000...
Provided by Cisco Systems
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Case Studies
How Cisco Built a Global, Cross-Functional Architecture Community
May 2011
A key element of Cisco's sales philosophy is to focus on architecture and end-to-end solutions, when appropriate, not on individual products. Their challenge is that architecture content is...
Provided by Cisco Systems
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Case Studies
The Power of Productivity Microsoft Dynamics® CRM Customer Showcase
Jan 2011
Microsoft Dynamics® CRM 2011 is an easy-to-use sales force automation and relationship-management system that improves the productivity of sales, service, and marketing professionals. It also...
Provided by Microsoft Dynamics
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Whitepapers
Vision Paper: Exceptional Experiences: The key to customer engagement
Oct 2011
A compelling web experience isn't everything-it's the only thing. The online world is one vast opportunity for growing your business. As the Internet continues to grow, with nearly two billion...
Provided by IBM
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Whitepapers
5 Steps to Building Winning IT Sales Proposals
Oct 2011
"We lost the deal? What happened?" Sounds all too familiar. And what's worse is that IT business owners and sales professionals often don't know that it is not about the money . . . but the...
Provided by ConnectWise
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Whitepapers
It Pays to Specialize in a Vertical Market: How IT Solutions Providers Can Grow Through a Targeted Approach to Marketing and Sales
Oct 2011
How does a provider of managed IT services grow its business? The answer lies in the adage "jack-of-all-trades, master of none." Specialization is the key. To achieve sustainable growth, consider...
Provided by ConnectWise
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Whitepapers
Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions
Oct 2011
You're in the IT business because you've studied, understand and can apply the technology. However, this experience doesn't necessarily prepare you for selling solutions. When you're selling...
Provided by ConnectWise
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Whitepapers - Video
Becoming a Social Business video series: Doug Cox
Oct 2011
Find out the ins and outs of Social Business...
Provided by IBM
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Whitepapers
Business Analytics and Optimization: The new competitive edge
Oct 2011
The discipline of analytics opens the door for businesses seeking a way to navigate the turbulence brought on by recent economic and global events. It allows them to see the world as a landscape...
Provided by IBM
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White Papers
Executive Brief: Selling Success - Drive Your Sales Growth With Smarter CRM
Oct 2011
Any Sales Operations professional will tell you there is a direct correlation between sales productivity and data quality. When you really know your prospects and customers, you know their needs -...
Provided by Dun & Bradstreet
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Whitepapers
Steve Jobs: 10 presentation strategies
Sep 2011
While you might not have an iPod to unveil, you can still learn a lot from Steve Jobs's presentation style. This e-book reveals the strategies used by former Apple CEO Steve Jobs to deliver...
Provided by Citrix Online
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White Papers
How do you know if your Talent Management Strategy is Creating Value (IHRIM Article)
Sep 2011
Keeping up with the speed of business is no small task. Organizations today have constant and increasing pressures from shareholders, stock analysts, customers, and employees to execute better,...
Provided by Oracle
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Podcasts
Getting Started with Oracle Fusion Human Capital Management
Sep 2011
Designed from the ground-up using the latest technology advances and incorporating the best practices gathered from Oracle's thousands of customers, Fusion Applications are 100 percent open...
Provided by Oracle
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White Papers
5 Ways To Put Your CRM Data To Work For You And Your Customers
Aug 2011
How to phone-enable your CRM system to fully maximize the telephone as a sales, marketing, service and support channel. This paper explores the various ways that today's organizations are...
Provided by ANGEL
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Whitepapers
Business Agility Realized
Aug 2011
This executive brief provides insights through real life customer examples on how to optimize your business processes and decisions to transform your business; leverage rapid, adaptable...
Provided by IBM
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Whitepapers
The Value of Smarter Data Center Services (IDC analyst paper)
Aug 2011
While recent emphasis has been on consolidation and cost reduction, IT organizations looking to the future are developing streamlined processes and improved time-to-market. Read this white paper...
Provided by IBM
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White Papers
The Social Contract
Jul 2011
Customers, Companies, Communities, Conversations in the Age of the Collaborative Relationship
Provided by SAP
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White Papers
Nine Easy Steps for Quick Customer Experience Tune Up
Jul 2011
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding CE are cost and delayed return on investment. The good news is that there are short-term...
Provided by SAP
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White Papers
Sales and Operations Planning: Turn Planning into a Strategic Process That Drives Success
Jul 2011
Learn how the SAP BusinessObjects Sales and Operations Planning analytic application helps you establish a single plan to drive business operations. You can use the sofware to consolidate data,...
Provided by SAP
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e-Books
The Customer Experience Edge
Jul 2011
Read how across industries, companies are investing in technology and techniques for mapping high-quality and profitable customer experiences: identifying and creating innovative ways to close...
Provided by SAP
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Whitepapers
How To Achieve a Great and Profitable Customer Experience
Jul 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg...
Provided by SAP
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Whitepapers - Video
Rapid Deployment Solutions for Sustainability Analytics - An Introduction
Jul 2011
Learn how a rapid deployment of analytics for SAP Environment, Health, and Safety Management provides sustainability analytics to help you protect people in the workplace, ensure product safety,...
Provided by SAP
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White Papers
Business Analytics and the Path to Better Decisions
Jul 2011
Explore how prebuilt analytic applications and business intelligence make for better decision-making across many functions in your organization. IDC analyst, Henry Morris, theorizes on the future...
Provided by SAP
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Whitepapers
The Ultimate Guide to Email Prospecting
Jan 2011
This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Provided by Citrix Online
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Whitepapers
7 Hot Email Prospecting Tips
Jan 2011
This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Provided by Citrix Online
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Whitepapers
5-Minute Sales Meetings
Jan 2011
This new one-pager by sales strategist and author Jill Konrath explores four essential steps to creating an irresistible five-minute sales meeting.
Provided by Citrix Online
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Case Studies
KPN Transforms Its Approach to Direct Marketing
Dec 2010
KPN is one of Europe's leading telecommunications and ICT services companies. KPN used IBM SPSS predictive analytics to create propensity models for more than 30 key products. These models are...
Provided by IBM
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White Papers
What Can a Software Development Company Do for Your Business?
Jan 2010
Off late many people are taking the advantage of the opportunity of earning easy money online while sitting at their home. Whether it is an offline company or online company everyone today needs a...
Provided by Broadway Infotech
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Case Studies
Tech-Savvy REALTOR Relies on HP Notebook, Mobile Printer for Virtual Office
Jan 2010
When newly licensed REALTOR Erin Attardi joined Lyon Real Estate four years ago, she was the least experienced of some 130 agents, most with decades of expertise. Today, she ranks among the Top...
Provided by Hewlett-Packard (HP)
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Case Studies
Spanish IBM Business Partner Innova Estudi Soft Improves Products and Expands Sales Opportunities With Guidance and Support From IBM
Feb 2009
Innova Estudi Soft, an IBM Business Partner since 2005, was looking to attain an increasingly competitive position in the Spanish marketplace. Being an IBM Business Partner, Innova was able to...
Provided by IBM
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Case Studies
Automaker Looks to Web Site for Record Online Sales
Oct 2009
Economy cars account for about 60 percent of all vehicles sold in South America. This focus on value has made the region an ideal market for Web-based dealers. To maintain its competitive...
Provided by Hewlett-Packard (HP)
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Whitepapers
Sales Intelligence
Jan 2009
Examines the benefits of incorporating sales intelligence into the early portion of the sales cycle. Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from complex...
Provided by IBM
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Whitepapers
Demand and sales funnel analytics - How forward thinking marketing organizations deliver competitive differentiators
Mar 2010
Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand...
Provided by IBM
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Whitepapers
Metrics based sales productivity - Delivering dividends for forward thinking sales organizations
Mar 2010
Designed for the sales executive, this series of Sirius Decisions research briefs focuses on the advent of metrics-based sales productivity. New approaches are being embraced and delivering...
Provided by IBM
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Whitepapers
Data Driven Marketing
Oct 2009
This report examines how Organizations are using data to impact marketing performance and marketing effectiveness Example: VITAS has been using IBM Cognos TM1 for over 10 years for everything from...
Provided by IBM
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Webcasts
Sales Force Productivity
Mar 2010
The brief session explores the issues and the data required to drive better sales enablement, performance and productivity.
Provided by IBM
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Whitepapers
Five SOA Projects that can pay for themselves in six months
Oct 2005
One of the easiest ways to get started with SOA is to identify a project that can pay for itself within a short period of time. A pilot project allows an organization to develop skills and...
Provided by IBM
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White Papers
Mobile CRM - Harness the Competitive Advantage of Your Mobile Workforce
Mar 2010
Workforce mobilization has become a key competitive requirement for most organizations seeking to create greater intimacy and presence with customers. However, enabling mobility is more than just...
Provided by Sage Software
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White Papers
Business Recovery Using CRM
Mar 2010
The green shoots of economic recovery may seem like a distant dot on the horizon, but that's no reason for businesses to sit back and wait until things improve. Even in challenging times, there...
Provided by Sage Software
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White Papers
CRM: A Business Imperative for Companies during the Global Economic Downturn
Mar 2010
Navigating through turbulent times is never easy, but today's economic conditions are more challenging than most companies have ever faced. The instinctive reaction is switch to defensive mode;...
Provided by Sage Software
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Case Studies
SJ AB Boosts Customer Satisfaction by 47% With Loyalty Program and Improved Marketing Analysis
Feb 2010
SJ AB wanted to increase the company's competitive edge before 2010 when the passenger transport market is deregulated and improve company knowledge of its customers to optimize product marketing...
Provided by Oracle
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Case Studies
MBM Computer System Solutions Leverages Check Point to Deliver Internet Security for SMBs and Generate Recurring Revenue
Jun 2009
MBM Computer System Solutions has been headquartered in Troy, Michigan since 1985. MBM required a solution that offered unsurpassed IT security along with central management capabilities in order...
Provided by Check Point Software Technologies
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Case Studies
Cincinnati Bell Calls on Lexmark to Solve Cumbersome Print-on-Demand Challenges
Jan 2009
Cincinnati Bell is long known for its industry leading performance, outstanding customer service and unparalleled delivery of products and services. There was a need to help the sales people stop...
Provided by Lexmark International
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Whitepapers
Metrics-Based Sales Productivity - Delivering Dividends for Forward Thinking Sales Organizations
Mar 2010
For organizations who have invested millions building sales automation systems, a new era of sales productivity and performance management has finally arrived. New Sales Performance Management...
Provided by IBM
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Whitepapers
The Next Frontier for Support Centers
Mar 2010
This smith+co white paper explores the importance of the customer experience and the role of technology in creating, nurturing and strengthening customer relationships with every single interaction.
Provided by Citrix Online
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Webcasts
Leveraging Social Media as a Support Channel
Mar 2010
Watch this on-demand webinar to hear John Ragsdale, VP of technology research at Technology Services Industry Association (TSIA), share the advantages and risks of embracing social media for...
Provided by Citrix Online
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Whitepapers
Getting the Most from Your Marketing Events: The ROI of IN-Person Seminars, Trade Shows and Webinars
Nov 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
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Whitepapers
B-to-B Lead Generation: 2009 Marketing ROI Performance & Evaluation Study
Jan 2010
Download the second annual Marketing Profs Marketing ROI & Performance Evaluation Study to explore the impact of the economic downturn on lead-generation marketing, current priorities for...
Provided by Citrix Online
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Webcasts
The ROI of Marketing Events: How to Get the Most from Your Marketing Budget
Apr 2010
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics....
Provided by Citrix Online
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Webcasts
SMB Super Powers - How to Succeed in 2010
Apr 2010
Even as the clouds begin to lift from the U.S. economy, marketing departments find themselves still asked to accomplish more with budgets frozen and headcounts static. In addition to managing...
Provided by Citrix Online
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White Papers
Video Whitepaper: It's All About the Salesperson - Taking Advantage of Web 2.0
Jan 2010
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that...
Provided by Oracle
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Case Studies
Retail Group Deploys Business Management Solution in Less Than Three Months
Mar 2010
Fiba Retail Group, based in Turkey, had three months to deploy a business management solution to handle its new Gap franchise. Microsoft Gold Certified Partner AXIS Information Technologies led...
Provided by Microsoft
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Case Studies
University of Hertfordshire Drives Vision for Employer Engagement With Customer Relationship Management
Mar 2010
University of Hertfordshire wanted to gain a consolidated, accurate, enterprise-wide view of the multiple, dynamic, cross-functional, and often complex relationships with industry partners,...
Provided by Oracle
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White Papers
E-Commerce Best Practices
Apr 2010
E-Commerce is the buying and selling of goods and services on the web, including business to consume, business to business, e-tailing, and e-mail sales campaigns. Here we look at web based B2C...
Provided by PEER 1 Dedicated Hosting
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White Papers
Harnessing Collective Intelligence to Improve New Product Introduction
Apr 2010
According to IDC, companies considered market leaders get 43% of their profits from products launched in the past 5 years. Yet nearly half of R&D expenditures is allocated to products that will...
Provided by Crowdcast, Inc.
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Webcasts
Online Sales Training: Changing the Game
Oct 2009
In this Adobe and Training Industry, Inc. webinar recording you will learn how to teach skills, coach sales professionals and capture the best elements of classroom training in online settings.
Provided by Adobe Systems
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Webcasts
You Had Me at Hello: Techniques to quickly catch people's attention in marketing webinars
Nov 2009
View this recorded webinar to learn how to create better beginnings for your presentations or marketing materials so that you attract attention in 30 seconds or less.
Provided by Adobe Systems
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Webcasts
Dynamic Online Sales Presentations - Part 1 of a 3 Part Series
Apr 2010
Take 9 minutes to transform your online sales presentations so that every single one is compelling and memorable. The purpose of these three 3-minute OnDemand modules is to show you techniques to...
Provided by Adobe Systems
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Webcasts
Dynamic Online Sales Presentations - Part 2 of a 3 Part Series
Apr 2010
Take 9 minutes to transform your online sales presentations so that every single one is compelling and memorable. The purpose of these three 3-minute OnDemand modules is to show you techniques to...
Provided by Adobe Systems
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Webcasts
Dynamic Online Sales Presentations - Part 3 of a 3 Part Series
Apr 2010
Take 9 minutes to transform your online sales presentations so that every single one is compelling and memorable. The purpose of these three 3-minute OnDemand modules is to show you techniques to...
Provided by Adobe Systems
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White Papers
Why Today's Businesses are Looking to the Cloud to Lower Costs and Boost Innovation
Apr 2010
By 2012, 20% of businesses will own no IT assets. (Gartner Summary Report, "Gartner Top End User Predictions for 2010") Decreased budgetary and staffing pressure, significantly reduced time to...
Provided by Robson Communications
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White Papers
Using SAS Marketing Optimization as a Forecasting Tool
Apr 2010
The purpose of this paper is to discuss a methodology for using SAS Marketing Optimization for business forecasting. In 2009 a team was formed to explore using SAS Marketing Optimization to better...
Provided by SAS Institute
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White Papers
Video: The Catalyst for Advanced Sales Enablement
May 2010
According to IDC, 33% of lost deals are due to unprepared sales reps. Leading corporations such as Cisco, NetApp and Oracle are embracing enterprise video to share sales training content and...
Provided by Altus
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White Papers
Capturing and engaging today's educated consumers for measurable results.
May 2010
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
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White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 2010
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
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White Papers
Ten Steps to Effective Email Marketing
Dec 2011
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing...
Provided by Aprimo
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White Papers
IT Asset Management, ITIL, and the CMDB: Paving the Way for Business Service Management
Oct 2005
Many enterprises are developing business service management (BSM) strategies in an effort to better align their IT services with their overall business goals. This Forrester Research report...
Provided by FrontRange Solutions
